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Lilit [14]
3 years ago
9

Larry is in charge of collecting customer service and satisfaction data for his company. He’s not sure which key groups in the c

ompany would be the most appropriate audience to communicate the recent customer satisfaction results, including call center employees, senior management, and company-wide. As Larry begins to develop his communication plan, which of the following questions would most help him strategize a plan for targeting a specific audience?
What are the potential advantages and disadvantages of communicating customer satisfaction results to one group versus another group?
What format would each group prefer to see in a report on customer satisfaction?
How can you communicate the information in a way that will be acceptable to all groups?
What are the consequences of not communicating the information at all?
Business
1 answer:
Lelechka [254]3 years ago
4 0

Answer:

What are the potential advantages and disadvantages of communicating customer satisfaction results to one group versus another group?

Explanation:

The answer above would be the most appropriate question because Larry does not know whether to share it with the employees, with senior management, or with the whole company.

Larry should try to gauge what kind of effect in the company would produce each one of this three alternatives. For example, sharing the information only with the employees might not seat well with managers, while the sharing the information only with management may be more effective but less transparent.

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Think of a firm that has attained a differentiation focus or cost focus strategy. Are its advantages sustainable? Why? Why not?
quester [9]

Answer:

Yes they are sustainable

Explanation:

The strategies mentioned in the question were laid out my Michael Porter and therefore, we can look analyse his model to understand whether these strategies are sustainable or not.

Porter has categorized strategies into 3 broad categories: Cost Leadership, Differentiation, and Focus strategies (all three are known as "Generic Strategies). Focus strategy is branched out into two sub-segments known as Cost Focus and Differentiation Focus.

Now, the question has already clarified that the strategies in question are both focus strategies. So lets understand what each entails.

Differentiation Focus: A strategy in which the company aims to gain market leadership in a focused market (a specific market) through strategic differentiaion. This strategic differentiaion involves offering a specialized service or a unique product in a niche market. Cost focus strategy is similar in the sense is that that the aim is to offer highly low cost products/services to a niche market. Because of the focus on these niche markets, company's develop a strong understansing of the consumer thereby developing strong brand loyalty with that particular customer base. The key ingredient, again, is that the competitive advantage is being harnessed by focusing just on a particular niche market. Another key component is that the companies using this strategy rely on the consumers in the target market having different needs, tastes, and requirements than consumers in other segments in the industry.

Now, these strategies by desig were put forth my Porter has being sustainable. Hence the term "generic strategies" in that they can be broadly used to create and sustain performance. The focus strategies as defined above are sustainable since they harness the power of having priority knowledge of their target market to provide appropriate services and products. The high brand loyalty and knowledge of consumers give them an edge over competitors (competitive rivalry). Supplier power depends on the nature of products being offered therefore it cant be taken into consideration. Buyer power can be managed since you are prodiving unique service offerings to unique customers. Threat of substitution depends on the product and service offering. Threat of new entry by larger player exists, but due to the focus that the company had in the target market, barriers to entry (long strong brand loyalty) can be developed.

7 0
3 years ago
Which of the following best describes a cartel? A.when businesses agree to limit supplies of a product C.complete control of a p
sukhopar [10]
C. Complete control of a product or service
5 0
3 years ago
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Aiello, Inc. had the following inventory in fiscal 2016. The company uses the LIFO method of accounting for inventory. Beginning
quester [9]

Answer:

The correct answer is B. $1,800.00

Explanation:

LIFO Perpetual table is attached.

The table shows purchases, sales and balance of each period.

As the final inventory is 120 units, we suppose the sales of the year.  Applying LIFO,  our ending inventory cost is 120 units, each one at $15

So,  total cost is $1800 (120* 15)

Download xlsx
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3 years ago
Making a complaint to the FTC about a business is a long, complex process.
Blababa [14]

Answer:

B false

Explanation:

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National sales meetings, training meetings, product introductions, and dealer/customer meetings are all examples of what type of
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<span>National sales meeting, training meetings, product introductions and dealer/customer meetings. All are meeting that you would be involved if you were in the sales, marketing, advertising or food and beverage fields.</span>
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