Question

Paid persuasive communication that uses mass and interactive media to reach broad audiences to connect an identified sponsor with a target audience is known as ________.

Answer 1

Answer:

Advertising

Explanation:

Advertising is a form of communication that has the goal of marketing a good or service. It is indentifiable because it uses the logo, brand, or name of the firm that hires the production of the advertising, and tries to highlight in some way the positive aspects of the good or service being offered.

Advertising varies widely in form and uses a lot of input from psychology, communication, and artforms such as film, music, and literature.