Question

Which phrase describes best what the ad creators most likely intend the viewers of this ad to think about

Answer 1

The phrase might be, "Buy our travel insurance and be in to win $5000 worth of travel vouchers,: The fact is travel insurance plans are pretty standard, so why would a traveller want to choose 1Cover rather than any other brand? The advertisers know that everyone likes to get something for nothing, so they sweeten the deal with a "Be in to Win" message, even though the chances of actually winning anything may be quite remote.