Question

Columbia Sportswear makes nylon activewear. Its marketing manager set a goal to increase sales 12 percent over the next three years through the introduction of a new line of comfortable, lightweight clothing for people who fish. The marketing manager is engaged in ________.
a) functional planning
b) portfolio planning
c) strategic planning
d) control planning

Answer 1

Answer:

a) functional planning

Explanation:

Functional planning is a type of planning made to achieve consistent working of the company taking into account the function and of each and every department.

It is achieved by setting goals, continuously assessing the functions of every department, measuring the achieved goals (success) and projecting the future achievement of the company (foresight).