Question

Whizzle Corp. first introduced a line of toothpastes under the Whizzle brand name. A few years later, it introduced two different products, a mouthwash and a chewing gum, using the same brand name. Whizzle is using a ________ strategy to market its products.

Answer 1

Answer:

brand extension

Explanation:

Whizzle Corp. first introduced a line of toothpastes under the Whizzle brand name. A few years later, it introduced two different products, a mouthwash and a chewing gum, using the same brand name. Whizzle is using a brand extension strategy to market its products.  Brand extension or brand stretching is the act of using an established brand name on new products in a bid to get fast visibility and patronage.