Question

Consumers in louisiana love hot sauce, and tabasco and crystal brands are particularly popular there. consumers in michigan do not like hot food, so they purchase very little hot sauce. a national chain of grocery stores would likely use _____ segmentation when stocking condiment merchandise.

Answer 1

The answer to this question is to use the Geographic segmentation when stocking condiment merchandise.

Geographic segmentation is dividing the market or consumers in terms of geography. An advantage of using geographic segmentation is business and companies would help large companies to segregate market and consider the differences of different countries. Also, in geographic segmentation it allows the business to expand because the company can have a marketing study on a specific area for using geographic segmentation.