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mrs_skeptik [129]
3 years ago
14

The process of developing and executing strategies and tactics to market and sell a product or service to a very specific target

segment is:
Business
1 answer:
oee [108]3 years ago
4 0

Answer:

Micromarketing

Explanation:

Micromarketing consists of the maneuver of marketing levers aimed at modifying, increasing and influencing the buying behavior of the consumer in the store. The aim is to increase customer acquisition, retention, extention levels by providing a reward (benefit) or by simply direct marketing for information purposes only.  In general, it is  for very specific segment or target in order to develop or execute the strategies to do in the market.

By acquisition we mean the ability of the retail seller to acquire a new share of customers.

By retention is meant the ability to maintain this share of customers permanently over time.

By extention instead we indicate the increase in the quantities / volumes purchased at the retailer by the same consumers.

Micromarketing is therefore a sort of "micronization" of the marketing levers traditionally used. Consumer loyalty (store loyalty) is one of the main objectives, but there are also others that can be pursued equally, such as increasing the frequency of purchase of certain products, changing the composition of the receipt by stimulating category switching (exchange category) etc. It is also possible to support integrated marketing initiatives with the industry (think of a reward that stimulates the purchase of one product rather than another, of a specific brand rather than another, etc.).

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On June ​1, 2018​, Perfect Performance Cell Phones sold $ 17,000 of merchandise to Ashton Trucking Company on account. Ashton fe
inn [45]

Answer:

See answers and explanation below.

Explanation:

1. Journalize the transactions for High Performance Cell Phones using the direct write-off method. Ignore Cost of Goods Sold.

<u>Date          Details                                 Dr ($)               Cr ($)               </u>

1 Jun. 18    Account receivable           17,000

                 Sales revenue                                            17,000

<u><em>                  To record sales to Ashton Trucking Company on account.</em></u>

15 Jul. 18   Cash                                     6,000

                  Account receivable                                    6,000

<em> </em><u><em>                  To record cash received from Ashton Trucking Company.  </em></u>

5 Sep. 18   Bad debt                              11,000

                 Account receivable                                      11,000

<em> </em><u><em>                 To record accounts receivable from Ashton written off.      </em></u>

5 Mar. 19   Account receivable              11,000

                 Bad debt                                                       11,000

<em> </em><u><em>                 To record transfer of bad bad back toaccounts receivable.    </em></u>

5 Mar. 19   Cash                                     11,000

                  Account receivable                                    11,000

<em> </em><u><em>                  To record cash received from Ashton Trucking Company.  </em></u>

2. What are some limitations that High Performance will encounter when using the direct write-off method?

a. It is not in line with the matching principle. This is because bad debt expenses will not be reported in the same period they are incurred and might not be realized as bad expenses until the following period.

b. It can cause inaccurate balance sheet as it does give the actual amount of accounts receivable of a company.

c. It method of recording violates GAAP and financial statements does to present the actual financial performance of the business.

d. It overstates accounts receivable as the full amount of amount owed to the company from credit sales will be reported as accounts receivable.

6 0
2 years ago
when banker expects a rise in interest rates in the fututre then the best strategy for the present is
oksano4ka [1.4K]

Answer:

Increase duration of the bank assets

Explanation:

Because When the duration of assets is longer than the duration of liabilities, this allows for a the duration gap is positive. And so even if interest rates rise, assets will lose more value than liabilities, hence reducing the value of the firm's equity.

7 0
3 years ago
Please answer the following questions to describe an instance in which you, an acquaintance, or family member has experienced an
AlexFokin [52]

Answer:

The externality that affected me was the U.S. recession of 2018.  

Explanation:

The externality is the term that refers to a variation in a outside factor that end up affecting persons involve in a business that is not related directly to the outside factor that changed.

1. The 2008 recession made harder for me to get a job in the restaurant sector even though the prices of the restaurants and hotels continued to be the same, many person have to cut their expenditure in tourism as the recession significantly impacted the financial institutions and many persons were laid off from their jobs which decreased consumption.  

2. The effects of the recession were: increase in the unemployment, decrease in the consumption, increase in foreclosures.  

3. I experienced decrease in my quality of life as it was harder for me to keep a job for a long time. Most of jobs were part time therefore it was a time where I have to live on my savings.

4. Pollution is best reduced if companies take conscience of the fact that they have a greater impact on the environment than individuals. This will lead to better business practices in the manage of residuals and raw materials.  

5. A positive externality can create a bubble in the prices and overestimate the actual value of an asset e.g. cryptocurrencies bubble was a positive effect for some investor that really knew the value of this securities but in the long run it created a bubble and people that did not know about cryptocurrencies invested and lost most of their money.

3 0
3 years ago
Ratchet Manufacturing's August sales budget calls for sales of 8,000 units. Each month's unit sales are expected to grow by 5%.
abruzzese [7]

Answer:

$210,000

Explanation:

With the provided information we have,

August budgeted sales = 8,000 units

Growth every month = 5% increase in units

Sales for September = 8,000 + (8,000 \times 5%)

= 8,000 + 400 units = 8,400 units

Selling price = $25 for each unit

Therefore, expected sales total for the month of September = 8,400 \times $25 = $210,000

7 0
3 years ago
Which group can receive millions in dollars in revenue from stadium parking?
qaws [65]
<span>The process of developing, promoting, and distributing products?</span>
7 0
3 years ago
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