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mrs_skeptik [129]
3 years ago
14

The process of developing and executing strategies and tactics to market and sell a product or service to a very specific target

segment is:
Business
1 answer:
oee [108]3 years ago
4 0

Answer:

Micromarketing

Explanation:

Micromarketing consists of the maneuver of marketing levers aimed at modifying, increasing and influencing the buying behavior of the consumer in the store. The aim is to increase customer acquisition, retention, extention levels by providing a reward (benefit) or by simply direct marketing for information purposes only.  In general, it is  for very specific segment or target in order to develop or execute the strategies to do in the market.

By acquisition we mean the ability of the retail seller to acquire a new share of customers.

By retention is meant the ability to maintain this share of customers permanently over time.

By extention instead we indicate the increase in the quantities / volumes purchased at the retailer by the same consumers.

Micromarketing is therefore a sort of "micronization" of the marketing levers traditionally used. Consumer loyalty (store loyalty) is one of the main objectives, but there are also others that can be pursued equally, such as increasing the frequency of purchase of certain products, changing the composition of the receipt by stimulating category switching (exchange category) etc. It is also possible to support integrated marketing initiatives with the industry (think of a reward that stimulates the purchase of one product rather than another, of a specific brand rather than another, etc.).

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The following information pertains to Sheridan Company.
DanielleElmas [232]

Answer:

Adjusted Cash Balance at 31 August 2022 = 9654

Explanation:

Bank Reconciliation Statement at August 31, 2022

Cash Balance as per Bank  August 31,                                         $7338

Add: Deposit in Transit                                                                  $3010

<u>Deduct: Outstanding Checks                                                        ($694 )</u>

<u>Adjusted Cash Balance                                                                  $9,654</u>

<u />

Cash Balance as per books, August 31,                                        $7374

Add: Receivable collected by bank                                               $2326

<u>Less:Bank Service Charges                                                           ($46)     </u>

<u>Adjusted Cash Balance                                                                  $9,654 </u>

<u />

5 0
2 years ago
Kevin owns a retail store, and during the current year, he purchased $610,000 worth of inventory. Kevin's beginning inventory wa
Dimas [21]

Answer:

COGS= $598,020

Explanation:

Giving the following information:

Kevin owns a retail store, and during the current year, he purchased $610,000 worth of inventory. Kevin's beginning inventory was $67,000, and his ending inventory is $77,200. During the year, Kevin withdrew $1,780 in inventory for his personal use.

We need to deduct the inventory used for personal use.

To calculate the cost of goods sold, we need to use the following formula:

COGS= beginning finished inventory + cost of goods purchased - ending finished inventory

COGS= 67,000 + 610,000 - 77,200 - 1,780

COGS= $598,020

3 0
3 years ago
Which term can be defined as the net income that a firm reinvests in itself?
KengaRu [80]

Answer:

retention ratio

Explanation:

Retention ration is the portion of net income retained by a firm to grow its business rather than being declared and paid as dividened.

When a company makes profit at the end of financial period, the company can either retain part of its earning for business expansion, declare part as dividends paid to shareholder or combine both.

Where a firm now reinvest the portion of the profit earned in itself, it is called retention ratio.

6 0
2 years ago
Walmart is thinking about offering a 25% discount on a brand of shoes. If the elasticity of demand is two, then the discount wou
vitfil [10]
Elasticity of demand is a measurement used in economics to show how people respond and demand a product or service when nothing but the price changes. 

If Walmart were to discount a shoe by 25% and the demand of the shoes is two pair, sales would increase by 50%. People are purchasing two pairs at this price and receiving 25% off of each pair.
5 0
3 years ago
Blake Edwards has done some research and has discovered that economists believe interest rates will rise significantly over the
joja [24]

Answer:

Economic conditions

Explanation:

Based on the scenario being described within the question it can be said that this is an example of Economic conditions influencing jobs in the future. These conditions are the different aspects that affect the overall economy of a country which include GDP growth potential, the unemployment rate, inflation, as well as policy orientations.

5 0
3 years ago
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