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mrs_skeptik [129]
3 years ago
14

The process of developing and executing strategies and tactics to market and sell a product or service to a very specific target

segment is:
Business
1 answer:
oee [108]3 years ago
4 0

Answer:

Micromarketing

Explanation:

Micromarketing consists of the maneuver of marketing levers aimed at modifying, increasing and influencing the buying behavior of the consumer in the store. The aim is to increase customer acquisition, retention, extention levels by providing a reward (benefit) or by simply direct marketing for information purposes only.  In general, it is  for very specific segment or target in order to develop or execute the strategies to do in the market.

By acquisition we mean the ability of the retail seller to acquire a new share of customers.

By retention is meant the ability to maintain this share of customers permanently over time.

By extention instead we indicate the increase in the quantities / volumes purchased at the retailer by the same consumers.

Micromarketing is therefore a sort of "micronization" of the marketing levers traditionally used. Consumer loyalty (store loyalty) is one of the main objectives, but there are also others that can be pursued equally, such as increasing the frequency of purchase of certain products, changing the composition of the receipt by stimulating category switching (exchange category) etc. It is also possible to support integrated marketing initiatives with the industry (think of a reward that stimulates the purchase of one product rather than another, of a specific brand rather than another, etc.).

You might be interested in
g Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, delivering and exchan
abruzzese [7]

Answer:

The 4Ps are Product, Pricing, Promotion, Place.

Explanation:

Thinking about it carefully, one would note that there is really nothing to contrast between the value approach which is Creating, Communicating, Delivering and Exchanging Value.

Let's make the comparisons:

  • Products and Services are Created. It's impossible to have a product or service that is not created.

The inherent quality of a Utility or Product or Service is that they are value which is Created. So in describing the marketing approach, one can use both interchangeably.

  • Pricing vs Exchanging Value

Again there is a parallel here. Price is the value you have put on your product or service. Without price, it's difficult to exchange value. Again in the marketing process/approach, it's difficult to separate the two. In both approaches, pricing and Exchanging Value as steps in the marketing approach can be used interchangeably.

  • Communicating vs Promotion

This is also another parallel. Promotion is simply another way to communicate the value of your product. Both are really not different.

  • Delivering Value vs Place

Place under the 4 Ps approach speaks to the location where the product is delivered. Again it's clear to see that both cannot be separated.

In conclusion, assuming all factors are the same and held constant between two companies A and B, if company A follows the 4Ps approach and company B follows the Value approach, they are most likely to arrive at the same results.

Cheers!

5 0
3 years ago
Gross Inc. signs a five-year licensing agreement with Maiger Company. Gross Inc. will pay Maiger annual installment payments of
olganol [36]

Answer:

$4,500

Explanation:

First, calculate the total Installment

Total Installment payment = Annual Installment x Numbers of annual

Where

Annual Installment = $10,500 per year

Numbers of annual = 5 years

Installment payment = $10,500 per year x 5 years

Installment payment = $52,500

Now use the following formula to calculate the Interest payent

Interest payment = Installment Payment - Fair value of contract

Where

Installment Payment = $52,500

Fair value of contract = $48,000

Placing values in the formula

Interest payment = $52,500 - $48,000

Interest payment = $4,500

7 0
3 years ago
Gillie, Taft, and Dall are partners in an accounting firm. The partnership agreement is silent about the payment of salaries and
devlian [24]

Answer:

Explanation:

The partnership agreement is silent about the payment of salaries and the division of profits and losses.

Profits should be divided based on capital invested by each

The capital investment by Gillie, Taft and Dall is 60000 : 120000 : 60000 Distribution has to be in ratio of 1:2:1

Total profits are 120,000, 1:2:1 ratio

The distribution will be Gillie $30,000, Taft $60,000 and Dall $30,000.

3 0
3 years ago
Read 2 more answers
A Golf company detemined that the budgeted cost of producing a product is $30 per unit. On June 1, there were 60,000 units on ha
iogann1982 [59]

Answer:

Budgeted cost of goods sold = $7,650,000

Explanation:

Computation table for budgeted cost of goods sold

<u>Particular                                          Amount </u>

Total Sales                                 225,000

Add: Desired stock in hand         90,000

<u>Less:</u><u> Beginning stock             60,000   </u>

<u>Budgeted production                 255,000 </u>

Budgeted cost of goods sold = 255,000 x $30

Budgeted cost of goods sold = $7,650,000

6 0
2 years ago
PLEASE HELP
Vlad1618 [11]

Answer:

franchises

Explanation:

A franchise is a business model where the franchisee acquires the right to a business logo, name, and model from the franchisor.  The franchisor is usually an established, successful, and popular business.  The franchisee gets a license to operate an independent outlet that is similar in all aspects to the franchisor's business.

The franchise business takes advantage of the franchisor brand name popularity to acquire customers and thereby increase its chances to succeed. Mcdonald and Starbucks are examples of popular franchise businesses. This business model applies to all industries.  Restaurants, Gas stations, Pharmaceuticals, and other retail outlets ave embraced the franchising business model.

6 0
2 years ago
Read 2 more answers
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