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mrs_skeptik [129]
3 years ago
14

The process of developing and executing strategies and tactics to market and sell a product or service to a very specific target

segment is:
Business
1 answer:
oee [108]3 years ago
4 0

Answer:

Micromarketing

Explanation:

Micromarketing consists of the maneuver of marketing levers aimed at modifying, increasing and influencing the buying behavior of the consumer in the store. The aim is to increase customer acquisition, retention, extention levels by providing a reward (benefit) or by simply direct marketing for information purposes only.  In general, it is  for very specific segment or target in order to develop or execute the strategies to do in the market.

By acquisition we mean the ability of the retail seller to acquire a new share of customers.

By retention is meant the ability to maintain this share of customers permanently over time.

By extention instead we indicate the increase in the quantities / volumes purchased at the retailer by the same consumers.

Micromarketing is therefore a sort of "micronization" of the marketing levers traditionally used. Consumer loyalty (store loyalty) is one of the main objectives, but there are also others that can be pursued equally, such as increasing the frequency of purchase of certain products, changing the composition of the receipt by stimulating category switching (exchange category) etc. It is also possible to support integrated marketing initiatives with the industry (think of a reward that stimulates the purchase of one product rather than another, of a specific brand rather than another, etc.).

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Miller Company’s contribution format income statement for the most recent month is shown below: Total Per Unit Sales (20,000 uni
Sloan [31]

Answer:

Answers are 1.  $95.000  2. $42.500 3. $ 50.000 4. $59.600

Explanation:

In each case you have to replace the data with the given information

1 If unit sales increase 15%    

   

     Units   price   Total  

Revenue    20,000.00   17.25   345,000.00  

Variable Man    20,000.00   9.00   (180,000.00)

Contribution margin   20,000.00   8.25   165,000.00  

Fixed expenses    20,000.00   3.50   (70,000.00)

   

Net income       95,000.00  

   

2 If price decreases by $1.5 and units sold increases by 25%    

     Units   price   Total  

Revenue    25,000.00   13.50   337,500.00  

Variable Man    25,000.00   9.00   (225,000.00)

Contribution margin   25,000.00   4.50   112,500.00  

Fixed expenses    25,000.00   2.80   (70,000.00)

   

Net income       42,500.00  

   

   

3 If price increases by $1.5 and fixed expenses by $20.000    

     Units   price   Total  

Revenue    20,000.00   16.50   330,000.00  

Variable Man    20,000.00   9.00   (180,000.00)

Contribution margin   20,000.00   7.50   150,000.00  

Fixed expenses    20,000.00   5.00   (100,000.00)

   

Net income       50,000.00  

   

4     Units   price   Total  

Revenue   18,000.00   16.80   302,400.00  

Variable Man   18,000.00   9.60   (172,800.00)

Contribution margin  18,000.00   7.20   129,600.00  

Fixed expenses   18,000.00   3.89   (70,000.00)

   

Net income      59,600.00

5 0
3 years ago
What determines the value of an item?
balandron [24]

Answer:

the resources consumed in production

Explanation: answer for ed2020

5 0
3 years ago
Read 2 more answers
What is the most common method of measuring flows of trade?
kakasveta [241]

The most common method to measure flows of trade is the comparison between the exportation of merchandise, services, and the capital of the countries.

<h3>What is trade?</h3>

Trade is the situation where the countries buy (import) from or sell (export) to the countries outside the boundaries of their own territories.

Exports referred to the scenario where one country provides goods and services to another country abroad. The comparison of goods, services, and monetary capital of foreign countries with respect to their own countries can be used as a common method to measure the trade flows.

Therefore, the exporting of goods, services, and capital to other countries is the method to determine trade flows.

Learn more about the trade from the related link:

brainly.com/question/3617318

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2 years ago
According to the New York Times, during the mortgage crisis real estate brokers had an incentive to steer borrowers to higher-co
just olya [345]

Answer:

Rawls' Theory of Justice.

Explanation:

Rawls argues that self-interested rational persons behind the veil of ignorance would choose two general principles of justice to structure society in the real world: 1) Principle of Equal Liberty: Each person has an equal right to the most extensive liberties compatible with similar liberties for all.

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After an unsuccessful attempt to train her puppy one morning, Sharon, the office manager, scolds her assistant when she arrives
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