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mrs_skeptik [129]
3 years ago
14

The process of developing and executing strategies and tactics to market and sell a product or service to a very specific target

segment is:
Business
1 answer:
oee [108]3 years ago
4 0

Answer:

Micromarketing

Explanation:

Micromarketing consists of the maneuver of marketing levers aimed at modifying, increasing and influencing the buying behavior of the consumer in the store. The aim is to increase customer acquisition, retention, extention levels by providing a reward (benefit) or by simply direct marketing for information purposes only.  In general, it is  for very specific segment or target in order to develop or execute the strategies to do in the market.

By acquisition we mean the ability of the retail seller to acquire a new share of customers.

By retention is meant the ability to maintain this share of customers permanently over time.

By extention instead we indicate the increase in the quantities / volumes purchased at the retailer by the same consumers.

Micromarketing is therefore a sort of "micronization" of the marketing levers traditionally used. Consumer loyalty (store loyalty) is one of the main objectives, but there are also others that can be pursued equally, such as increasing the frequency of purchase of certain products, changing the composition of the receipt by stimulating category switching (exchange category) etc. It is also possible to support integrated marketing initiatives with the industry (think of a reward that stimulates the purchase of one product rather than another, of a specific brand rather than another, etc.).

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To prevent loss of work on the computer, it is essential to:
MA_775_DIABLO [31]

Answer: Its D. Save your document Frequently

Explanation: Hoped i helped!

4 0
3 years ago
Suppose that the spot price of the euro is currently $1.30. The 1-year futures price is $1.35. Is the interest rate higher in th
valkas [14]

Answer:

The interest rate is higher in the US.

Explanation:

The forward price is calculated using the following formula,

F= S ( 1+Rd / 1+Rf)^t

where,

  • F = Forward rate
  • S = Spot rate
  • Rd = Nominal interest rate in domestic market
  • Rf = Nominal interest rate in foreign market
  • t = time in years

We consider that the domestic market is the US and the domestic currency is the USD. Thus, it is a direct quote where 1 EUR = 1.3 USD

The forward price ER is more than the Sport ER only when the interest rate in domestic market is more than the interest rate in foreign market and as a result, the value of domestic currency against a foreign currency in the forward market depreciates.

We can see this by the following example,

Say Spot rate is $1.3 per 1 EUR and the interest rate in US is 10% while that in Euro zone is 5%. When we calculate the forward ER we will see that 1 EUR will buy us more USD in forward (more than 1.3 USD)

F= 1.3 * (1.1 / 1.05)^1   => $1.362 PER 1EUR

3 0
3 years ago
Tubby Toys estimates that its new line of rubber ducks will generate sales of $7 million, operating costs of $4 million, and a d
Pavlova-9 [17]

Answer:

$2,300,000

Explanation:

The formula to compute the operating cash flow is shown below:

= EBIT + Depreciation - Income tax expense

where,  

EBIT = Sales - operating expenses - depreciation expense  

= $7,000,000 - $4,000,000 - $1,000,000

= $2,000,000

And, the income tax expense is

= $2,000,000 × 0.35

= $700,000

So, the value would equal to

= $2,000,000 + $1,000,000 - $700,000

= $2,300,000

We simply applied the above formula

7 0
3 years ago
You view tea and scones as perfect complements, and you prefer to consumer one cup of tea with one scone. Also, your indifferenc
vodka [1.7K]

Answer:

Infinity

Explanation:

In the case when the tea and scones are considered to be the perfect complements also you give preference one cup of tea over the one scone

Plus the indifferent curve with tea should be plotted on the vertical axis

So in the case when there is 2 cups of tea with one scone so at this point, the MRS should be at infinity as the indifference curve should be in downward sloping because we presume that there is preferences done at monotonicity

8 0
3 years ago
Identify the true statement about trade barriers.Group of answer choicesThey lower the costs of exporting products to a country.
n200080 [17]

Answer:

They may put a firm at a competitive advantage to indigenous competitors

Explanation:

  • A trade barrier is a restriction on international trade of import and exports of the products are also called as tariff barriers on imported goods and they include quotas, embargoes, they discourage the free trade and keep the principle of the comparative advantage.
  • The main arguments that they help protect the domestic companies, and industries, and the workers.
5 0
3 years ago
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