Question

Bethlehem Steel Corp. provides steel for a variety of uses to its various customers. Customers have different needs for the steel and thus Bethlehem has to prepare the raw steel differently depending on how customers will use it in their production processes. The primary business segmentation variable in this example is:________.

Answer 1

Answer: Product use

Explanation:

  According to the given question, the primary segmentation variable in the given Bethlehem steel corporation is best illustrating the example of product use as this steel corporation is basically preparing their product  on the basis of the customer requirements.

The product use is one of the business segmentation process which is basically use on the basis of analysis of the data given by the customer or any users.

This concept helps in analyzing the actual requirement and the performance of the product in the market so that the companies are manufacturing the products on the basis of proper analyzes.

 Therefore, Product use is the correct answer.