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Semmy [17]
3 years ago
6

P&L, a French luxury goods company, launched a new line of leather accessories in four countries. The company devised an agg

ressive marketing strategy to promote this line of products. After 6 months, the CEO of P&L calls a meeting to evaluate the success of the marketing campaigns in each country. In the context of global marketing, this meeting would fall under the _____ of the planning process.
Business
2 answers:
vekshin13 years ago
4 0

Answer: Fourth phase

Explanation: in the context of global marketing, the meeting called by the CEO of P&L would fall under the fourth phase of the planning process.

This phase is known as the implementation, evaluation and control phase where evaluation of the success of the marketing campaign is carried out by P&L. The phase entails figuring out what works and what isn't, and the setting of specific systems to monitor progress and hence assure the company is meeting its objectives.

Elena L [17]3 years ago
3 0

Answer:The meeting will fall under the FOURTH PHASEie STRATEGIC EVALUATATION of the planning process

Explanation:

The fourth phase of planning is the Strategy Evaluation which involves Buisness taking a concise time to monitor an already working proposed plan and adjust the process as nessesary.

Buisnesses like P and L can address an already working procedure to analyse what is working or what is not by organisaing, monitoring , getting feedback and measuring performance of the work done by the earlier proposed plan. This on the long run leads to establishment of best practices and help to correct future processes and plans.

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A service-based organization has adopted an expansionist strategy. It has taken on a number of big contracts from clients and is
PolarNik [594]

Answer:

Thee answer is: A) Time taken to fill a position should be tracked for each recruiting source and the fastest possible source should be utilized.

Explanation:

When adopting an expansionist strategy the company is trying to achieve a higher sales growth rate than before. Since it took several new big contracts it will probably have to hire several (or very many) new employees and they need to do it fast. Usually when this happens, the company will try to hire the best possible applicants from the fastest recruiting source.

5 0
3 years ago
Which of the following statements are true concerning the predetermined overhead rate when the direct labor-hour requirement for
In-s [12.5K]

Answer: The predetermined overhead rate increased because the total direct labor-hours dropped

Explanation:

The predetermined overhead rate refers to an allocation rate which is used in applying the estimated manufacturing overhead cost to the cost objects for a particular reporting period.

When there's reduction in the direct labor-hour requirement from 5 hours to 2 hours, the predetermined overhead rate increased because the total direct labor-hours dropped

The predetermined overhead rate is calculated as the total overhead cost divided by the machine hour. Therefore, if there's reduction in the direct labor hour rate, then there will be a rise in the predetermined overhead rate.

6 0
2 years ago
New Morning Bakery is in the process of closing its operations. It sold its two-year-old bakery ovens to Great Harvest Bakery fo
spayn [35]

Answer:

The balance in the accumulated depreciation account at the end of the second year is $146,000.

Explanation:

Straight line method charges a <u>fixed depreciation charge</u> on the asset during its period of use.

Depreciation Expense (Straight line) = Cost - Residual Amount ÷ Estimated Useful life

                                                             = $778,000 - $48,000 ÷ 10

                                                             = $73,000

Therefore, for each year, a depreciation expense of $73,000 is charged to profit an loss.

Accumulated Depreciation Calculation :

Depreciation Expense : Year 1     $73,000

Depreciation Expense : Year 2    $73,000

Total Expense                              $146,000

5 0
2 years ago
A one-brand-name strategy is useful when the marketer wants the brand to appear to be a local brand, or when regulations require
Phoenix [80]
B. false

A one brand name strategy would be like McDonalds, Call everything the McRib, McDouble, it makes it nationlized, not localized
5 0
3 years ago
Clients are increasingly asking advertisers for ______, agreements on campaign-specific outcomes and consensus on how the effect
Minchanka [31]

Answer:

accountability metrics

Explanation:

Accountability metrics  are used by companies to measure the specific financial results of marketing campaigns. Marketing campaigns are expensive and require a lot of resources, both financial and labor resources, and as competition between producers increases, so does competition among marketing firms. The best way a marketing firm can increase its clients is by showing that their campaigns are effective, so every dollar invested by their clients will generate positive returns.

6 0
2 years ago
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