Question

P&L, a French luxury goods company, launched a new line of leather accessories in four countries. The company devised an aggressive marketing strategy to promote this line of products. After 6 months, the CEO of P&L calls a meeting to evaluate the success of the marketing campaigns in each country. In the context of global marketing, this meeting would fall under the _____ of the planning process.

Answer 1

Answer: Fourth phase

Explanation: in the context of global marketing, the meeting called by the CEO of P&L would fall under the fourth phase of the planning process.

This phase is known as the implementation, evaluation and control phase where evaluation of the success of the marketing campaign is carried out by P&L. The phase entails figuring out what works and what isn't, and the setting of specific systems to monitor progress and hence assure the company is meeting its objectives.

Answer 2

Answer:The meeting will fall under the FOURTH PHASEie STRATEGIC EVALUATATION of the planning process

Explanation:

The fourth phase of planning is the Strategy Evaluation which involves Buisness taking a concise time to monitor an already working proposed plan and adjust the process as nessesary.

Buisnesses like P and L can address an already working procedure to analyse what is working or what is not by organisaing, monitoring , getting feedback and measuring performance of the work done by the earlier proposed plan. This on the long run leads to establishment of best practices and help to correct future processes and plans.