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Semmy [17]
3 years ago
6

P&L, a French luxury goods company, launched a new line of leather accessories in four countries. The company devised an agg

ressive marketing strategy to promote this line of products. After 6 months, the CEO of P&L calls a meeting to evaluate the success of the marketing campaigns in each country. In the context of global marketing, this meeting would fall under the _____ of the planning process.
Business
2 answers:
vekshin13 years ago
4 0

Answer: Fourth phase

Explanation: in the context of global marketing, the meeting called by the CEO of P&L would fall under the fourth phase of the planning process.

This phase is known as the implementation, evaluation and control phase where evaluation of the success of the marketing campaign is carried out by P&L. The phase entails figuring out what works and what isn't, and the setting of specific systems to monitor progress and hence assure the company is meeting its objectives.

Elena L [17]3 years ago
3 0

Answer:The meeting will fall under the FOURTH PHASEie STRATEGIC EVALUATATION of the planning process

Explanation:

The fourth phase of planning is the Strategy Evaluation which involves Buisness taking a concise time to monitor an already working proposed plan and adjust the process as nessesary.

Buisnesses like P and L can address an already working procedure to analyse what is working or what is not by organisaing, monitoring , getting feedback and measuring performance of the work done by the earlier proposed plan. This on the long run leads to establishment of best practices and help to correct future processes and plans.

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stiks02 [169]
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5 0
3 years ago
A variable cost a. is synonymous with labor costs b. changes in the same direction and in direct proportion to changes in operat
pishuonlain [190]

Answer:

b. changes in the same direction and in direct proportion to changes in operation activity.

Explanation:

Variable costs are expenses that vary with changes in production level. A variable cost is attached to the production of a particular product or service. An example of variable cost is the raw material expense. As the production level rises, more raw materials will be needed for production.    

The relationship between variable costs and output level is direct and proportional. An increase in output requires more materials and other consumables. As variable costs are associated with the production process, an increase or decrease in production level results in a similar or increase or decrease in variable costs.

6 0
3 years ago
Using the income statement for Times Mirror and Glass Co., compute the following ratios:
Umnica [9.8K]

Answer:

(A) Interest coverage charge ratio= 6.21

(B) Fixed charge coverage = 2.84

(C) Profit margin ratio= 8.57%

(D) Total assets turnover= 1.55

(E) Return on assets= 13.26%

Explanation:

(A) The Interest coverage charge ratio can be calculated as follows= EBIT/Interest expense

= 45,300/7,300

= 6.21

(B) The fixed charge coverage can be calculated as follows

= income before fixed charge + interest/fixed charges + interest

= 45,300+13,300/7,300+13,300

= 58,600/20,600

= 2.84

(C) The profit margin ratio can be calculated as follows

= Net income/sales × 100

= 22,800/266,000 × 100

=0.0857 × 100

= 8.57%

(D) The total assets turnover can be calculated as follows

= Sales/total assets

= 266,000/172,000

= 1.55

(E) The return on assets can be calculated as follows

= Net income/Total assets × 100

= 22,800/172,000 × 100

= 0.13255×100

= 13.26%

8 0
3 years ago
Menlo Company distributes a single product. The company’s sales and expenses for last month follow: sales 616,000 net operating
DerKrebs [107]

Answer:

Explanation:

Giving the following information:

The company’s sales and expenses for last month follow: sales 616,000 net operating income 31,200

Break-even point= fixed costs/ contribution margin

Break-even point (dollars)= fixed costs/ contribution margin ratio

Contribution margin= selling price - unitary variable cost

Contribution margin ratio= contribution margin/ selling price

6 0
3 years ago
(1) Real-Balances Effect
ozzi

Answer:

(A) 5 and 10.

Explanation:

Factor which can shift the Investment spending:

(5) Profit Expectations

              If the firm forecast a good economy will probably invest more than if it forecast a bad economy. businessman will increase and decrease their investment based on expepectations.

(10) Degree of Excess Capacity

              Assuming a rational behavior, company's will investment if needed. So if there is a portion of unsued capital they will use it before investing to acquire more. Once the current capital is used or near max capacity they will invest. Below a certain threshold they won't.

4 0
3 years ago
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