Personal selling requires the ________ flow of communication between a buyer and a seller, often in a face-to-face encounter, de

Question

Triss [41]

3 years ago

6

Personal selling requires the ________ flow of communication between a buyer and a seller, often in a face-to-face encounter, de

signed to influence the purchase decision of a person or group.

Business

1 answer:

Free_Kalibri [48] · Answer 1 · 2022-05-14T04:41:49+03:00

Answer:

Two-way flow

Explanation:

Personal selling is one of the methods used by salespeople to drive sales. It involves face-to-face interaction with customers who are persuaded to purchase the product.

This method relies heavily on effective communication mostly the two-way flow of communication.

Two-way flow of communication means that when a message is conveyed to the customer there is feedback to the salesperson. The feedback is used to decide the best course of action to be taken in order to complete the transaction