Question

Patricia needs as many creative ideas as she can get for the new advertising campaign, and her small agency doesn't have a lot of money for high-tech meeting facilities. Given the information provided, which meeting technique will provide the highest number of quality ideas?a) brainstormingb) interacting groupsc) nominal group techniqued) social interactione) electronic meeting

Answer 1

Answer:

c) nominal group technique                        

Explanation:

Nominal group technique or NGT: It is defined as an organized method for group conversation that encourages contributions or benefaction from everyone and expedites quick agreement on the importance of problems, issues, or solutions. Team members start to write down their ideas and then selecting the best idea out of it.

Steps involved in Nominal Group Technique :

1. Preparation: focus and logistics.

2. Silent idea generation.

3. Round-robin recording of ideas.

4. The serial debate of ideas.

5. Preliminary voting.

6. The debate for preliminary voting.

7. Final voting.