Most tactics they use are ethos showing that a famous person consumes tobacco and you should consume it too. Many movies show most of their protagonists smoking tobacco to show people that they look cool. They use a lot of commercials to show how tobaccos is very addicting and you should try it too. Advertisers try to convey the audience, it's technically psudoscience. Since they don't have evidence to prove that tobbacco is good for you and healthy, but if they did it would probably disturb the consumers.
Answer:
Fear (from a quick Google search): "An unpleasant feeling triggered by the perception of danger, real or imagined."
Simply put, fear keeps us safe (or at least tries to). It helps keep us on the lookout for things that could be of harm to us.
Answer:
Albert Einstein
Explanation:
He shot some really nice basketball shots back when he was a kid.