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4 years ago

Marketing communication should be considered effective when it generates the advertiser's desired response.

1 answer:

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TRUE. Marketing communication should be considered effective when it generates the advertiser's desired response.

The goal of the advertiser is not only to get the attention of its target market regarding the product they are advertising but to actually buy the product. They are tasked to help the company generate sales on the product they are advertising. If none of the target market is interested in buying the product they are advertising, then their marketing communication is ineffective.

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When an advertiser seeks to create demand for a product category in general, this is known as

Vinil7 [7]

Answer:

The correct answer to the following question is B) primary demand stimulation.

Explanation:

Primary demand stimulation can be defined as such advertising messages, whose main objective is to promote the benefits of a product or product category, rather than promoting a whole brand. The main purpose of making such advertisement is to influence the buying decisions of consumers by telling them about the benefits of product and also in situation when a new product has been launched or technological up gradation has been made.

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3 years ago

During 2021, Ocean Consulting had the following transactions with its clients (customers): On February 1, 2021, the company rece

Serggg [28]

The service Revenue will be:

1. Cash for service performed in 2021 -------------------------- $13,500

2. Bill sent to clients for service performed in 2021--------- $4,100

TOTAL------------------------------------------------------------------------$17,600

The $5,100 received was for the service done in 2020 and this will be decrease the account receivables on the balance sheet while the $2,100 received for work to be done in 2022 will be recorded as an unearned revenue because the service has not been rendered.

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3 years ago

What must a project manager do before creating a dependency schedule?

lora16 [44]

D. Identify which tasks are primary and which are dependent.

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4 years ago

Read 2 more answers

Manuela and Noor were angry when they found out that their HR Department asked top executives for input on whether to create an

sashaice [31]

The fact that the HR department only asked the opinion of the top executives and not the other employees on the creation of an on-site childcare made Manuela and Noor feel that procedural justice was not being served.

<h3 /><h3>What is Procedural justice?</h3>

It corresponds to the idea of equity over the administration of legal procedures for resources in a given situation, such as in the organizational environment.

Therefore, equity is a relevant characteristic for the employees of an organization, who compare their inputs and outputs with those of other co-workers, thus generating a sense of justice about the processes.

Find out more about Equity theory here:

brainly.com/question/12717673

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2 years ago

Tower Corp. had the following stock outstanding and Retained Earnings at December 31, 2018: Common Stock (par $8; outstanding, 3

Illusion [34]

Answer:

common stock dividends 9,600 // 0.32 EPS

preferred stock dividends 4,800 //0.8 EPS

preferred stock dividends 14,400 // 2.4 EPS

common stock dividends 51,600 // 1.72 EPS

preferred stock dividends 14,400 // 2.4 EPS

Explanation:

preferred stock 6,000 shares x $10 each x 8% = 4,800

If noncumulative then:

14,400 - 4,800 = 9,600 for common stock

EPS:

4,800 / 6,000 = 0.8 PS

9,600 / 30,000 = 0.32 CS

if cumulative:

4,800 x 3 years (2016 // 2017 and the current year 2018) = 14,400

EPS

14,400 / 6,000 = 2.4 PS

if dividends are 66,000 rather than 14,400

66,000 - 14,400 = 51,600

EPs 51,600 / 30,000 = 1.72

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3 years ago