Marketing communication should be considered effective when it generates the advertiser's desired response.

1 answer:

6 0

TRUE. Marketing communication should be considered effective when it generates the advertiser's desired response.

The goal of the advertiser is not only to get the attention of its target market regarding the product they are advertising but to actually buy the product. They are tasked to help the company generate sales on the product they are advertising. If none of the target market is interested in buying the product they are advertising, then their marketing communication is ineffective.

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