Question

Which marketing research process step requires formulating a hypothesis and determining what type of research is most appropriate for testing it?

Answer 1

Answer:

The marketing research process step that requires formulating a hypothesis and determining what type of research is most appropriate for testing it is:

- The second step: The Design of the Market Research Plan.

Explanation:

In the Design of the Market Research Plan, the researcher must establish the information that needs and formulate a hypothesis that next, with the development, will be confirmed or negated, also must be determining the type of investigation, that could be:

- Applied: Determinating fails in a strategy.

- Conclusive or quantitative: Allow obtaining conclusions and statistics.

- Continuous: the investigation is in a sector in periodical form.

- Experimental: Making experiments with consumers.

- Exploratory or qualitative: Made when you take the first decisions.

- Motivational: With meetings obtain information about the consumers.

- Primary: Data on competence.

- Punctual: For a group of people specifically.

- Secondary: Public information.