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Inessa05 [86]
3 years ago
15

Assume that a multispecialty medical group has decided to segment their market area (community) by income level. the group has d

ecided to target a small niche of middle-aged, white-collar professionals who are married, with both spouses working outside the home. how might this medical group tailor its marketing mix to appeal to this segment?
Business
1 answer:
rusak2 [61]3 years ago
3 0
A multispecialty medical group is a group medical practicing professionals (mostly doctors) who cater to different medical needs. Since the company targets that specified income level mentioned above, their marketing mix should be based on servicing busy individuals. They should make sure that their service is fast and offer delivery or online results.
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Sales $ 79,000 $ 65,000 $ 61,000 $ 57,000 $ 50,000 Cost of goods sold 75,900 50,100 49,800 40,200 30,000 Dollar amounts stated a
Natalija [7]

Answer:

This is a two part question and the answer is given in two separate headings.

Explanation:

<u>Trend Percentages</u>

Year                             2021      2020     2019     2018

Sales*                            58%       30%       22%       14%

Cost of Goods Sold**   153%      67%        66%      34%

*Sales is calculated by dividing the difference (between current Sales and Base Sales Year) by the Base Sale Year 2017 * 100. Example for 2018 the percentage is 14% [(57,000 - 50,000) / 50,000 * 100]. The same way other years have been calculated.

**Cost of Goods Sold has been calculated by dividing the difference (between current Cost of Goods Sold and Base Year Cost of Goods Sold) by the Base Year Cost of Goods Sold 2017 * 100. Example for 2018 the percentage is 14% [(40,200 - 30,000) / 30,000 * 100]. The same way other years have been calculated.

<u>Trends Favourable or Unfavourable</u>

It is noted that the trend is unfavourable for the five-year period. This is because the sales have been increasing but in comparison to the Cost of Goods Sold the rise is fairly slow. As shown in the above table where sales have increased by only 58% since its inception. However, the Cost of Goods Sold has increased rapidly and by the last trending year the rise in comparison to the base year 2017 was by 153%.

8 0
3 years ago
The account balances of Paradise Travel Service for the year ended May 31, 20Y6, follow:
Wewaii [24]

Answer:

Paradise Travel Service

Balance Sheet as of May 31, 20Y6:

Assets:

Cash                          $52,000

Accounts receivable   38,000

Supplies                        3,000

Land                         450,000

Total assets           $543,000

Liabilities and Equity:

Accounts payable      18,000

Common Stock       100,000

Retained Earnings 425,000

Total liabilities and

 equity                 $543,000

Explanation:

a) Data and Calculations:

Paradise Travel Service

Income Statement for the year ended May 31, 20Y6:

Fees earned                                                   $900,000

Office expense                         300,000

Miscellaneous expense              15,000

Wages expense                       450,000

Total expenses                                                 765,000

Net Income                                                      $135,000

Statement of Retained Earnings for the year ended May 31, 20Y6:

Retained Earnings, June 1, 20Y5  $300,000

Net Income                                        135,000

Dividends                                             10,000

Retained Earnings, May 31, 20Y6 $425,000

b) The balance sheet shows the balances of assets, liabilities and equity at the end of an accounting period.  It derives its name from the accounting equation, which states that assets = liabilities + equity.  This equation implies that the two sides always balance each other.

6 0
3 years ago
The price of cigars is $10, with a quantity demanded of 1,000 per day. If the price increases to $12, the quantity demanded decl
saveliy_v [14]

Answer:

PED = - 1

Explanation:

The PED or price elasticity of demand measures the sensitivity of quantity demanded to changes in price level. It is calculated by taking the percentage change in quantity demanded, which results from a change in price level, and dividing it by the percentage change in price level.

PED = percentage change in Quantity demanded / Percentage change in price

PED = [(800 - 1000) / 1000]  /  [(12 - 10) / 10]

PED = - 1

8 0
3 years ago
are built and maintained by local, state, and federal governments. A. All public roads B. All roads C. All private roads D. Some
saveliy_v [14]

Answer:

B.

Explanation:

6 0
3 years ago
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Based on the scenario above, it illustrates structural. The structural unemployment happens when an individual’s cause of being unemployed was because of the reason that the skills that the individual has is not matched or paired up with the economy in which it offers.

8 0
3 years ago
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