Question

Assume that a multispecialty medical group has decided to segment their market area (community) by income level. the group has decided to target a small niche of middle-aged, white-collar professionals who are married, with both spouses working outside the home. how might this medical group tailor its marketing mix to appeal to this segment?

Answer 1

A multispecialty medical group is a group medical practicing professionals (mostly doctors) who cater to different medical needs. Since the company targets that specified income level mentioned above, their marketing mix should be based on servicing busy individuals. They should make sure that their service is fast and offer delivery or online results.