Using the baby plays into a human instinct to protect young children from harm.
Explanation:
Smoking is an unhealthy habit that does not only affect smokers but those around them as well. The effect smoking has on health and its consequences are usually not enough to get people to give up this habit, as many simply ignore the warnings shown on the cigarette packaging. The given poster uses a different approach - it reminds people that smoking is harmful not only to them but children surrounding them, too.Being protective over children is a part of human nature, and the creator of the poster relies on that instinct.
