Customers who might buy Muir Glen brand organic soups are people who like soup, want to try something different, don’t have time
to cook, worry about putting chemicals in their bodies, and are vegetarians. These various groups who may be in the market for Muir Glen soups are all examples of______________.
As the exercise suggests, a market segment is a group of individuals who share at least one characteristic; who are also grouped together with marketing purposes. In this case, we have several groups of people who likes soup, want to try something different but can't cook, are vegetarians and like to know what they are eating. Each of them would conform a market segment to sell Muir Glen soups.
