Question

Gary is the marketing manager for an automobile dealership. his boss tells him the firm's primary goal is to increase its local market share from 15 to 30 percent. his firm is using a ________ orientation. customer satisfaction competitive product development sales profit

Answer 1

His firm is using a sales orientation
Sales orientation refers to a business technique that rely on it's selling and persuasion technique as their main source of income.
Company that use sales orientation usually sold a type of product that is high in price and not commonly bought by the costumers in large quantity.