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Doss [256]
3 years ago
10

It is the beginning of the football season for the local college team. Martha redecorates the Coffee Collective with a theme tha

t reflects the college team, including pictures of the players, coaches, and fans. This represents which component of brand equity?
Business
1 answer:
Mamont248 [21]3 years ago
5 0

Answer:

Brand association

Explanation:

Brand equity refers to the value that a product receives from associating with a renowned brand. Brand association is one of the components of brand equity. Brand association refers to those images or symbols that customers identify with a brand.

Organizations try to instill positive image in the minds of customers through brand association. Here, Martha redecorates coffee collective with pictures of players and coaches as way to promote the team as audience will be be able to connect with the team through the images.

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Sales promotion:
solong [7]

Answer:

e. None of these alternative is correct.

Explanation:

Sales promotion is a pull marketing technique of promoting product by persuading customer to buy the product. It is beneficial technique at maturity stage of product life cycle. Short term stimulas been offered to customer, so that sales can increase, it is also helpful in tackling competition in the market and keep existing customer with the brand. A product can be promoted for limited time with inumerable tactics.

8 0
4 years ago
) describe the importance and benefits of valuing and promoting cultural diversity in work with children and young people
IgorC [24]
The importance and benefits of valuing and promoting cultural diversity in work with children and young people are the following: 
1. It promotes equality with the rest of the cultures. 
2. It creates awareness of the different cultures of other races. With the awareness, children would gain respect for other races.
3. It creates a positive working environment.

3 0
4 years ago
MCO Leather manufactures leather purses . Each purse requires 2 pounds of direct materials at a cost of $ 5 per pound and 0.7 di
zmey [24]

Answer:

MCO Leather Manufacturing Company

1. Direct Materials Budget

                                    September  October

Materials requirement   9,778       13,000

Ending inventory           3,900         3,780

Materials available       13,678        16,780      

Beginning inventory     4,280         3,900

Purchases  (pounds)    9,398        12,880

Cost of purchases  $46,990     $64,400

2. Direct labor budgets for September and October:

                                    September  October

Units to be produced   4,889         6,500

Direct labor hours        3,422         4,550

Direct labor costs     $41,064    $54,600

3. Factory Overhead Budgets for September and October:

                                    September  October

Units to be produced   4,889         6,500

Variable overhead     $6,845        $9,100

Fixed overhead          13,000        13,000

Total overhead         $19,845     $22,100

Explanation:

a) Data and Calculations:

Direct materials required per purse = 2 pounds

Cost of a pound of direct materials = $5

Direct materials cost per unit = $10 ($5 * 2)

Direct labor cost per unit = $8.40 (0.7 * $12)

Variable overhead = $2 per direct labor hour

Variable overhead per unit = $1.40 ($2 * 0.7)

Fixed manufacturing overhead per month = $13,000

Desired ending inventory of direct materials = 30% required the next month

August ending direct materials inventory = 4,280 pounds

Production Budget   September  October  November

Units to be produced   4,889         6,500        6,300

Materials requirement 9,778        13,000       12,600

1. Direct Materials Budget

                                  September  October  November

Materials requirement   9,778       13,000       12,600

Ending inventory           3,900         3,780

Materials available       13,678        16,780      

Beginning inventory     4,280         3,900         3,780

Purchases  (pounds)    9,398        12,880

Cost of purchases  $46,990     $64,400

2. Direct labor budgets for September and October:

                                  September  October  November

Units to be produced   4,889         6,500        6,300

Direct labor hours        3,422         4,550         4,410

Direct labor costs     $41,064    $54,600   $52,920

3. Factory Overhead Budgets for September and October:

                                 September  October  November

Units to be produced   4,889         6,500        6,300

Variable overhead     $6,845        $9,100     $8,820

Fixed overhead          13,000        13,000      13,000

Total overhead         $19,845     $22,100    $21,820

7 0
3 years ago
Robert has taken up cycling as a hobby and as a way to maintain his physical fitness. He wants to buy a hydration system since h
LuckyWell [14K]

Answer: B

Robert is in the Evaluation of alternatives stage of the buyer decision process.

Explanation:

The  various stages  which consumers go through when they are considering a purchase are as follows:

Problem or need recognition  , Information search , Evaluation of alternatives , Purchase , Post-purchase behavior

Evaluation of alternatives is the third stage in the Consumer Buying Decision process.  In this stage, the consumers evaluate all their options based on the attributes  of the products  which  is capable of  delivering  the benefit/ satisfaction that the consumer intends to get. Comparing the products (i.e different brands of products that is capable of satisfying  the consumer needs),   shows the alternatives being considered by consumers during the problem-solving process.

Therefore Robert, trying to choose between  : Waterbags for Roadies, Supertanker Hydropacks, and Fast Water is in the stage of   Evaluation of alternatives stage. Therefore the answer is B

6 0
3 years ago
Should media contacts recommend a uniform strategy for air france across search engine publishers? or would it be more effective
Sholpan [36]
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6 0
3 years ago
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