You have been asked to give a presentation to your co-workers in the digital marketing department at your current employer on wh

Question

3 years ago

7

You have been asked to give a presentation to your co-workers in the digital marketing department at your current employer on wh

at factors should be considered in assessing the effectiveness of your firm’s search and display ads more accurately. Choose any two of the five issues related to measuring the effectiveness of search and display ad that are discussed in the Digital Marketing reading and briefly outline what you will tell your co-workers.

Business

1 answer:

MArishka [77] · Answer 1 · 2022-04-24T08:35:32+03:00

Answer:

Five metrics for measuring the effectiveness of Display Ads are:

Impressions
Click-Through Rate
Viewers
Conversions/Return on Investment (ROI)
Returning visitors

I will speak on item 1 and item 4 using the following outlines:

Item 1:

Unfilled Impressions
Fluctuating Impressions
How ad impressions are measured by Google

Item 2:

How to calculate Conversions/ROI on Display ADs
Conversion Tracking
Improving Conversion and ROI on Display ADs

Cheers!