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SSSSS [86.1K]
3 years ago
7

You have been asked to give a presentation to your co-workers in the digital marketing department at your current employer on wh

at factors should be considered in assessing the effectiveness of your firm’s search and display ads more accurately. Choose any two of the five issues related to measuring the effectiveness of search and display ad that are discussed in the Digital Marketing reading and briefly outline what you will tell your co-workers.
Business
1 answer:
MArishka [77]3 years ago
5 0

Answer:

Five metrics for measuring the effectiveness of Display Ads are:

  1. Impressions
  2. Click-Through Rate
  3. Viewers
  4. Conversions/Return on Investment (ROI)
  5. Returning visitors

I will speak on item 1 and item 4 using the following outlines:

Item 1:

  • Unfilled Impressions
  • Fluctuating Impressions
  • How ad impressions are measured by Google

Item 2:

  • How to calculate Conversions/ROI on Display ADs
  • Conversion Tracking
  • Improving Conversion and ROI on Display ADs

Cheers!

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Hughes Co. is growing quickly. Dividends are expected to grow at a rate of 22 percent for the next three years, with the growth
Oksana_A [137]

Answer: $53.94

Explanation:

Current share price is the present value of the dividends for the next 3 years and the terminal value in year 3.

Terminal value = D₄ / ( required return - growth rate)

= (2.35 * 1.22³ * 1.05) / (12 % - 5%)

= $64

D₁ = 2.35 * 1.22 = $2.867

D₂ = 2.867 * 1.22 = $‭3.49774‬

D₃ = ‭3.49774‬ * 1.22 = $‭4.2672428‬

Share price = (2.867 / (1 + 12%)) + (‭3.49774‬ / 1.12²) + (‭4.2672428‬ / 1.12³) + (64/1.12³)

= $53.94

7 0
3 years ago
The Jacksonville Jaguars sell season tickets to NFL football games. There are 10 home games during the season, which runs from A
PIT_PIT [208]

Answer: Deferred income which must be a liability accounts.

Explanation:

Revenue earned on a service is recognised when the service has been performed, it's probable that economic benefits of the services will be enjoyed by the client, the price of the services can be measured reasonably, cost Incurred on the performance of the services can be measured reasonably.

On the above scenario the services has not been perform, the cost of performance cannot be measured, these and more shows that Jaguar cannot recognize the sum as an income but rather as a deferred income(liabilities) which will later be transferred to income accounts as the necessary conditions for recognition as income are met.

8 0
3 years ago
On January 1, 2010, the balance in Tabor Co.'s Allowance for Bad Debts account was $13,085. During the first 11 months of the ye
ch4aika [34]

Answer:

(a) What was the total of accounts written off during the first 11 months?

bad debts written for the first 11 months = allowance for bad debt accounts January 1 balance + bad debt expense - allowance for bad debt accounts November 30 balance = $13,085 + $21,937 - $9,919 = $25,103

(b) As the result of a comprehensive analysis, it is determined that the December 31, 2010, balance of the Allowance for Bad Debts account should be $9,450. Show the adjustment required in the journal entry format.Allowance for bad debt Debit $Bad debt expenses Credit $

to determine the amount of bad debt expense that must be adjusted, we must subtract the estimated balance in December 31 from the balance in November 30 = $9,919 - $9,450 = $469. Since the November 30 amount is larger, it means that we over estimated our bad debt expense and it must be reduced:

Dr Allowance for doubtful accounts 469

    Cr Accounts receivable 469

6 0
3 years ago
How do you benefit from holding a job?
neonofarm [45]
If you hold a job for a long time, if or when you choose to leave that job your employer will put in a good word for your next job it will also look good for you that you are able to hold a job for a lnog period time so your next employer wont be scared that you would get up in leave after a month
3 0
3 years ago
Pearl Sands is a resort in the town of Willington. It attracts the maximum number of customers in the summer. In the spring, Pea
Anastasy [175]

Answer: Push Strategy.

Explanation:

Pull strategy is applied by Pearl sands to draw customers to their holiday spot, by presenting their holiday spot as irresistible to their customers.

Pull strategy is an advertisement strategy used by marketers to draw customers to their product, by various means of adverts using Mass media and forms of advertisement.

4 0
3 years ago
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