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SSSSS [86.1K]
3 years ago
7

You have been asked to give a presentation to your co-workers in the digital marketing department at your current employer on wh

at factors should be considered in assessing the effectiveness of your firm’s search and display ads more accurately. Choose any two of the five issues related to measuring the effectiveness of search and display ad that are discussed in the Digital Marketing reading and briefly outline what you will tell your co-workers.
Business
1 answer:
MArishka [77]3 years ago
5 0

Answer:

Five metrics for measuring the effectiveness of Display Ads are:

  1. Impressions
  2. Click-Through Rate
  3. Viewers
  4. Conversions/Return on Investment (ROI)
  5. Returning visitors

I will speak on item 1 and item 4 using the following outlines:

Item 1:

  • Unfilled Impressions
  • Fluctuating Impressions
  • How ad impressions are measured by Google

Item 2:

  • How to calculate Conversions/ROI on Display ADs
  • Conversion Tracking
  • Improving Conversion and ROI on Display ADs

Cheers!

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Answer:

A. $450

Explanation:

In 2014, the Medicare surtax for high-income taxpayers started when married couples filing jointly earned over $250,000. in this case, Christine and Doug made $300,000, so the surtax = ($300,000 - $250,000) x 0.9% = $450

The Medicare surtax income threshold has not been adjusted to inflation and remains at the same level for 2020.

Total medicare contributions for high income taxpayers = 1.45% + 0.9% = 2.35%

3 0
3 years ago
MetLife was able to dramatically expand its global footprint by acquiring Alico, a global player in the insurance business, from
sweet [91]

Answer:

True

Explanation:

It is true that not all diversification erodes performance. That is it is not all diversification moves that reduces performance or destroys it. Sometimes diversification could lead to greater risks or greater costs of investment. By diversifying and acquiring Alico metlife was able to increase and expand globally

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3 years ago
Summarize these two up-and-coming leadership positions in digital media: digital media supervisor and chief digital officer (CDO
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The big difference between the CIO and the Chief Digital Officer is the responsibility for turning IT into a value creator, which is something that the CIO typically doesn’t have in most organizations.

<h3>How to compare the difference?</h3>

The chief digital officer is the leading digital business from the front in a way that most CIOs aren’t. It should be that most CIOs are not trying to think of new markets, new channels, or new business models that the organization should be getting and making that a top priority. .

The CIO is used to operate much larger operations. The Chief Digital Officers are very multidisciplinary, so they have a lot of different experiences, and they're very comfortable talking with marketing and sales in their language.

They’re very good at talking to the product teams in their language and operations in their language, and executives, and so on. And not to the same degree that we see the CIOs that don’t really talk the language of business .

Learn more about digital media on:

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7 0
2 years ago
1. The A to Z Packing Plant received a written citation from the Occupational Safety and Health Administration (OSHA) to have a
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Correct answers are:

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  2. - Under the Federal . . . ANSWER: (A) - Employer
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3 years ago
If stock prices are expected to drop dramatically, then, other things equal, the demand for stocks will ________ and that of tre
SashulF [63]

Hello there

the answers are

decrease

and

increase

hope this helps


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3 years ago
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