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SSSSS [86.1K]
3 years ago
7

You have been asked to give a presentation to your co-workers in the digital marketing department at your current employer on wh

at factors should be considered in assessing the effectiveness of your firm’s search and display ads more accurately. Choose any two of the five issues related to measuring the effectiveness of search and display ad that are discussed in the Digital Marketing reading and briefly outline what you will tell your co-workers.
Business
1 answer:
MArishka [77]3 years ago
5 0

Answer:

Five metrics for measuring the effectiveness of Display Ads are:

  1. Impressions
  2. Click-Through Rate
  3. Viewers
  4. Conversions/Return on Investment (ROI)
  5. Returning visitors

I will speak on item 1 and item 4 using the following outlines:

Item 1:

  • Unfilled Impressions
  • Fluctuating Impressions
  • How ad impressions are measured by Google

Item 2:

  • How to calculate Conversions/ROI on Display ADs
  • Conversion Tracking
  • Improving Conversion and ROI on Display ADs

Cheers!

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State and explain ways to set-up business in domestic market?
Murljashka [212]

Answer:

Explanation:Buy products in bulk to sell.

Sell homemade products you make yourself.

Start a dropshipping store.

Start a print-on-demand store.

Sell your service or expertise.

Productize your service or expertise.

Grow an audience you can monetize.

Buy an existing ecommerce business.

3 0
3 years ago
Jim is one of several general partners who own beef n beer, a small chain of restaurants located in missouri and illinois. jim i
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If Jim was able to convince other partners to go along with his idea, then it is most likely that the beef n beer will could have the ability to gain shares of ownership traded on a stock exchange, it could be same as a corporation because the corporation could provide that. For having a master limited partnership enables Jim to have publicly traded securities, as well as having benefits in terms of the tax.
5 0
3 years ago
_____ is collected by outside organizations such as federal and state governments, trade associations, nonprofit organizations,
Zepler [3.9K]

Answer: External secondary data

Explanation:

External secondary data are data gathered and saved by someone or a body that is not part of one's organization. Sources of External secondary data includes published materials, computerised databases and syndicated services.

Note that how difficult or easier it will be getting a secondary data will depend on the methods used in storing and indexing it.

6 0
3 years ago
The following information is provided by Adametz​ Company: WIP​ Inventory, January 1 0 units Units started 7 comma 600 Units com
nikklg [1K]

Answer:

The equivalent units for conversion​ costs= 6,912 units

Explanation:

<em>The weighted average method of valuation would be used to determine the the equivalent units for conversion​ costs</em>

<em>Under the weighted average method of valuation, to account for completed units, it is assumed that the entire degree of work required is done in the period under consideration. So there is no separation of the completed units into opening inventory and fully worked. </em>

Equivalent unit = Degree of completion × Units of inventory

<em>Items                                       units                                    Equivalent unit</em>

Completed   unit                     3,300       3,300× 100 =       3.300

Closing work in progress       4,300        4,300×  84%=      <u>3,612 </u>

Total equivalent units                                                           <u>6,912 </u>

The equivalent units for conversion​ costs= 6,912 units

7 0
3 years ago
Assume the audience for Who Wants to Be a Millionaire on a local cable channel is 115,000. During the months of January and Febr
Lapatulllka [165]

Answer:

Gross Impressions

Explanation:

Gross impressions represent the total number of households or individuals that is represented by a given media schedule. It is the impression that an advertisement gets. It is the total sum of audiences that is individuals or households that is exposed to the same commercial or program on multiple occasions. It is different to gross rating points. The latter deals with the number of impressions while the former deals with the number of audiences.

In this case, gross impressions

= Audience × number of ads

= 115000 × 16

= 1840000

4 0
3 years ago
Read 2 more answers
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