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SSSSS [86.1K]
3 years ago
7

You have been asked to give a presentation to your co-workers in the digital marketing department at your current employer on wh

at factors should be considered in assessing the effectiveness of your firm’s search and display ads more accurately. Choose any two of the five issues related to measuring the effectiveness of search and display ad that are discussed in the Digital Marketing reading and briefly outline what you will tell your co-workers.
Business
1 answer:
MArishka [77]3 years ago
5 0

Answer:

Five metrics for measuring the effectiveness of Display Ads are:

  1. Impressions
  2. Click-Through Rate
  3. Viewers
  4. Conversions/Return on Investment (ROI)
  5. Returning visitors

I will speak on item 1 and item 4 using the following outlines:

Item 1:

  • Unfilled Impressions
  • Fluctuating Impressions
  • How ad impressions are measured by Google

Item 2:

  • How to calculate Conversions/ROI on Display ADs
  • Conversion Tracking
  • Improving Conversion and ROI on Display ADs

Cheers!

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The Ferre Publishing Company has three service departments and two operating departments. Selected data from a recent period on
Jet001 [13]

Answer:

The Ferre Publishing company

Service Costs Assigned to each Operating Department:

                                Service Departments               Operating Departments

              Admin.    Janitorial    Mainten.       Binding      Printing    Total

Costs  $168,000   $126,000   $57,600     $330,000  $516,000 $1,197,600

Admin (168,000)                                             100,800     67,200     0

Janitorial                (126,000)                          36,000     90,000      0

Maintenance                            (57,600)          19,200     38,400      0

Total cost                                                    $486,000   $711,600 $1,197,600

Explanation:

a) Data and Calculations:

                                Service Departments               Operating Departments

                 Administration Janitorial Maintenance     Binding      Printing    Total

Costs          $168,000        $126,000     $57,600     $330,000  $516,000   $1,197,600

Number of

employees           60                    35              140              315         210    760

Square feet of

space occupied 15,000       10,000       20,000        40,000      100,000    185,000

Hours of

press time                                                                     30,000      60,000     90,000

Allocation bases:

Administration cost = Number of employees 525

Janitorial cost = Square feet 140,000

Maintenance cost = Hours of press time 90,000

Allocation Rates and to Operating Departments:

Administration $168,000/525 = $320 per employee

Binding = 315 * $320 = $100,800

Printing = 210 * $320 = $67,200

Janitorial costs = $126,000/140,000 = $0.90 per square feet

Binding = 40,000 * $0.90 = $36,000

Printing = 100,000 * $0.90 = $90,000

Maintenance costs = $57,600/90,000 = $0.64 per press hour

Binding = 30,000 * $0.64 = $19,200

Printing = 60,000 * $0.64 = $38,400

3 0
2 years ago
Suppose that an investor with a 10-year investment horizon is considering purchasing a 20-year 8% coupon bond selling for $900.
leonid [27]

Answer:

8.67%

Explanation:

PMT (Semi-annual coupon) = par value*coupon rate/2 = 1,000*8%/2 = 40

N (No of coupons paid) = 10*2 = 20

Rate (Semi-annual reinvestment rate) = 7%/2 = 3.5%

Future value of reinvested coupons = FV(PMT, N, Rate)

Future value of reinvested coupons = FV(40, 20, 3.5%)

Future value of reinvested coupons = $1,131.19

FV = 1,000

PMT (Semi-annual coupons) = 40

N (No of coupons pending) = 10*2 = 20

Rate (Semi-annual YTM) = 9%/2 = 4.5%

Price of the bond after 10 years = PV(FV, PMT, N, RATE)

Price of the bond after 10 years = PV(1000, 40, 20, 4.5%)

Price of the bond after 10 years = $934.96

Total amount after 10 years = Future value of reinvested coupons + Price of the bond after 10 years

Total amount after 10 years = $1,131.19 + $934.96

Total amount after 10 years = $2,066.15

Amount invested (Price of the bond now) = $900.

Total Annual Return = [(Total amount after 10 years / Amount invested)^(1/holding period)] -1

Total Annual Return = [($2,066.15/$900)^(1/10)] -1

Total Annual Return = [2.295722^0.1] - 1

Total Annual Return = 1.08665561792 - 1

Total Annual Return = 0.08665561792

Total Annual Return = 8.67%

7 0
3 years ago
In The Federalist paper number 10, James Madison expressed concern over the possibility that both majority and minority factions
irina1246 [14]
A because it’s considered background info
7 0
2 years ago
A company has a selling price of $1,950 each for its printers. Each printer has a 2 year warranty that covers replacement of def
Mnenie [13.5K]

Answer:

$100980

Explanation:

7 0
3 years ago
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Identify the differences between the United States experiences during the Great Depression and the financial crisis of 2007-2009
PilotLPTM [1.2K]

Answer: The correct options are;

Option C

Option E :

Explanation:

The recent crisis led to more debt to GDP ratio jumped from 69% in 2008 to 79% in 2009. This level is higher than the maximum in the Great Depression and the increase in percentage points over two years is the same as that over six years during the great depression

Also,

The banking system was not hit hard during the great depression because the central banks of different countries were less coordinated, had different

objectives and policy instruments and some countries still had obligations and/or debts from

World War I. All countries had separate currencies, and lenders of last resort did not exist to

the extent they do today.

According to a discussion paper titled "The Great Recession versus the Great Depression: Stylized Facts on Siblings That Were Given

Different Foster Parents".

8 0
3 years ago
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