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SSSSS [86.1K]
3 years ago
7

You have been asked to give a presentation to your co-workers in the digital marketing department at your current employer on wh

at factors should be considered in assessing the effectiveness of your firm’s search and display ads more accurately. Choose any two of the five issues related to measuring the effectiveness of search and display ad that are discussed in the Digital Marketing reading and briefly outline what you will tell your co-workers.
Business
1 answer:
MArishka [77]3 years ago
5 0

Answer:

Five metrics for measuring the effectiveness of Display Ads are:

  1. Impressions
  2. Click-Through Rate
  3. Viewers
  4. Conversions/Return on Investment (ROI)
  5. Returning visitors

I will speak on item 1 and item 4 using the following outlines:

Item 1:

  • Unfilled Impressions
  • Fluctuating Impressions
  • How ad impressions are measured by Google

Item 2:

  • How to calculate Conversions/ROI on Display ADs
  • Conversion Tracking
  • Improving Conversion and ROI on Display ADs

Cheers!

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Juan has some shares of risky stock from a start-up company, and other shares of stock from an established company with much les
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Answer: True

Explanation:

Diversifying a portfolio refers to investing in securities that either have a lower risk or risk that is not correlated such that the risk to the portfolio is reduced.

In this scenario, Juan is investing in different securities with varying risk levels so that the portfolio will not be completely wiped out if one security goes bust. To truly diversify his portfolio however, Juan should invest in more than other asset classes such as bonds

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3 years ago
Besides the u.s. dollar, what is the only major currency to feature bills all of the same size?
jolli1 [7]

Answer:

Canadian dollar - Bills are often differentiated by size for the visually impaired. Larger denominations in Australia, for instance, are both taller and wider with strong contrasting colors. Euros also follow this logic, while larger notes – like the €200 and €500 – feature tactile marks too. The U.S. and Canadian dollars are currently the only major currencies with same-size notes. The Canadian dollar, however, features tactile marks on the upper righthand corner of bills, and the notes are also different colors to aid the visually impaired. While most other countries are ahead of the U.S. in making their currencies more accessible for the visually impaired, that may soon change with a new proposed $10 bill that would be the first U.S. dollar to feature tactile markings.

8 0
2 years ago
Monica, a​ doctor, owns a small health care clinic that serves underserved people in a​ lower-income neighborhood. What type of
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2 years ago
Pattison Corporation is a service company that measures its output by the number of customers served. The company has provided t
777dan777 [17]

Answer:

B. $1,500 F

Explanation:

                                          Flexible    Planning     Activity  

                                          Budget     Budget      Variance

Customer served (q)             17             20  

Travel expense ($500q)   $8,500     $10,000     $1,500 (Favorable)

Workings

<u>Travel Expense </u>at 500q

Flexible budget = 500 * (17) = $8,500

Planning budget = 500 * (20) = $10,000

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<span>Radio Act of 1927 The FCC still uses this standard as part of its consideration when issuing broadcast licenses.</span>
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