Question

Your company is evaluating four locations in Asia for its new customer center; according to the information provided in the table and using a rating system of 1 (least desirable) to 100 (most desirable), evaluate each factor.Factor Weight Rating Scale (1-100) A B C DMarket Size 0.5 95 60 50 35Future demand 0.3 90 70 50 35Legal system 0.2 80 80 70 60Tariffs 0.1 70 80 40 40Using only the results of a multi-criteria analysis, which location should you recommend?A. Country CB. Country AC. Country A and Country CD. Country DE. Country BYour company wants to take advantage of the growing Asian market and plans to build a manufacturing facility in the southeast region to support the expansion. Management identified a set of critical factors to evaluate the prospective location, as shown in the table below; they used a rating system of 1 (least desirable) to 100 (most desirable) to evaluate each factor.Factor Weight Rating Scale (1-100) Taiwan Thailand SingaporeTechnology 0.15 85 95 40Level of Education 0.15 85 20 95Economic aspects 0.20 70 65 75Social aspects 0.10 85 50 85Political risk 0.40 30 70 70First, identify which location you would recommend based on the current scores shown in the table.If political unrest broke out in Thailand, lowering the political risk score for that location to 30, would this change your original conclusion? Indicate your original and updated recommendation, respectively, based exclusively on the multi-criteria scores.A. Thailand and TaiwanB. Taiwan and TaiwanC. Thailand and SingaporeD. Singapore and ThailandE. Singapore and Singapore

Answer 1

Answer:

1. B. Country A

2. E. Singapore and Singapore

Explanation:

1. Country A

= (0.5  * 95) + (0.3 * 90) + ( 0.2 * 80) + (0.1 + 70)

= 45 + 27 + 16 + 7

= 95

Country B

= (0.5  * 60) + (0.3 * 70) + ( 0.2 * 80) + (0.1 + 80)

= 30 + 21 + 16 + 8

= 75

Country C

= (0.5  * 50) + (0.3 * 50) + ( 0.2 * 70) + (0.1 + 40)

= 25 + 15 + 14 + 4

= 58

Country D

= (0.5  * 35) + (0.3 * 35) + ( 0.2 * 60) + (0.1 + 40)

=17.5 + 10.5 + 12 + 4

= 44

2.

Taiwan

= (0.15*85 + 0.15*85 + 0.2*70 + 0.1*85 + 0.4*30)

= (12.75 + 12.75 + 14 + 8.5 + 12)

= 60

Thailand

= (0.15*95 + 0.15*20 + 0.2*65 + 0.1*50 + 0.4*70)

= (14.25 + 3 + 13 + 5 + 28)

= 63.25

Singapore

= (0.15*40 + 0.15*95 + 0.2*75 + 0.1*85 + 0.4*70)

= (6 + 14.25 + 15 + 8.5 + 28)

= 71.75

First Recommendation - Singapore

Thailand political risk falls to 30.

=  (0.15*95 + 0.15*20 + 0.2*65 + 0.1*50 + 0.4*30)

= (14.25 + 3 + 13 + 5 + 12)

= 47.25

Second Recommendation - Singapore