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blsea [12.9K]
3 years ago
15

In the TEQUILA MINI CASE, the bartender in the Viva advertisement is intended to suggest that Viva Vodka is trendy and foreign.

What type of consumer would respond best to this element of the advertisement?
Business
1 answer:
Anit [1.1K]3 years ago
4 0

Answer:

Consumers low in ethnocentricity.

Explanation:

Ethnocentricity is defined as the belief an individual has that his own culture is superior to others. It is based on his personal beliefs, values and norms.

Individuals that highly ethnocentric are biased to their culture.

The advertisement in this scenario the message being passed is that Viva Vodka is trendy and foreign. This will appeal more to someone who is liberal and has low ethnocentricity.

People with high ethnocentricity will prefer a drink that promotes their particular culture.

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Grace Food Company Contribution Income Statement for the Month of October Corn Flakes Frosted Flakes Total Amount Percent Amount
ivann1987 [24]

Answer:

$1.5 million.

Explanation:

Calculation of the amount of the break-even sales for Grace Food Company:

Sales mix calculation will be:

Corn Flakes = $2,000,000/$2,500,000

= 0.80,

Frosted Flakes = $500,000/$2,500,000

= 0.20.

Calculation for the Contribution margin ratio will be:

(60%) × (0.80) + (50%) × (0.20) = 58�lculation for the Break-even point will be:

Break even point= Total Fixed Costs/Overall Contribution margin ratio

Hence,

$870,000/0.58= $1.5 million.

Therefore amount of break even sales will be $1.5 million.

8 0
3 years ago
Most informational reports are written a. by only top business executives. b. using the indirect organizational strategy. c. for
Aliun [14]
<h2>using formal writing style</h2>

Explanation:

Informational reports are written for the purpose of internal audience.

A formal writing style consists of the following:

  • It will be written using active voice
  • Will avoid vague language
  • Sentences will be crisp and clear. No too lengthy sentences are allowed
  • Abbreviations will not be present
  • Sentences will include items expressed in a positive way
  • There will not be any exaggeration of pointers
  • No exclamation mark will be outside the quotation marks.
8 0
4 years ago
You want to invest some extra money by purchasing some stocks, but you do not know which company is a good investment choice. Wh
kherson [118]

Answer:

A Stockbroker

Explanation:

A stockbroker is a person engaged in the buyng and selling of stocks and securities on a recognized stock exchange on behalf of his clients/investors.

In investing some money in purchasing some stocks, a stockbroker is the right person to engage because stockbrokers buy securities and stocks from the issuing company directly and they are versatile in this aspect as they know companies with good dividends and interest. They give competent investment advice on stocks and companies issuing securities. It is best to work with and engage a stockbroker in purchasing stocks.

Stockbrokers act like the agent of their clients/investors on whom they enter transactions on the stock exchange. They own their principal, that is the investors/clients duties of reasonable care, utmost good faith, loyalty. The stockbroker has a duty to obtain the best selling price or pay the most reasonable price for the stocks on behalf of his clients.

3 0
4 years ago
The firm wants to produce an output of Q=200. With the initial capital of K=400, how much labor would be required?
weeeeeb [17]

Full question attached

Answer and Explanation:

Answer and explanation attached

4 0
3 years ago
When the price of a good rises, consumers tend to purchase less of it and buy a relatively less expensive good. This behavior cr
Anna35 [415]

Answer:substitution

Explanation:The substitution bias is a weakness in the Consumer Price Index that overstates inflation because it does not account for the substitution effect, when consumers choose to substitute one good for another after its price becomes cheaper than the good they normally buy.

when the price of a product in the consumer basket increases substantially, consumers tend to substitute lower-priced alternatives.

7 0
4 years ago
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