Question

One role of marketing communications in the problem recognition stage of the purchase decision-making process is to: alert the company about problems in conveying a message to target consumers. resolve consumer problems with customer service outreach. remind consumers of existing needs. help distribution partners identify product availability problems. educate consumers about features and benefits.

Answer 1

Answer:

remind consumers of existing needs.

Explanation:

The purchase decision-making process is the process by which customers realize that they have an unsatisfied need and they need to purchase a product or service to satisfy it. The first stage of that process is the problem recognition stage, where the customer realizes that he/she has a problem or unsatisfied need.

One way marketing creates needs is by reminding customers that they might have an unsatisfied need. Marketing doesn't create a need, since they are biologically motivated, it just reminds customers about them. E.g. you are thirsty, biological need, and marketing reminds you that Coke will satisfy it.