Question

The management of Vimonland Theme Park sells that proprietary rights of all the park rides toan investment company to operate one of its franchise in a foreign country. The investment company gains most of the profits from the newly established theme park while paying the management of Vimonland Theme Park a percentage of its revenue as royalties. In this case, Vimonland Theme Park is a ____.
a.licensor
b.buyer for export
c.contract manufacturer
d.licensee

Answer 1

Answer:

a. licensor

Explanation:

The licensor is the person or company that have the rights on an idea, product, service, etc, and gives the licensee limited permission to market that. In this case, Vimonland Theme is a licensor because the company gives the rights to an investment company to operate a franchise.