Question

Trey sells consumer electronics. He knows his customers weigh the costs versus the benefits associated with the different options available. He decides which products to offer and what prices to charge based on the way his customers think. Trey operates as if he were in the __________ era.
A, production-oriented
B, sales-oriented
C, market-oriented
D, value-based marketing
E, retailing-oriented

Answer 1

Answer:

D, value-based marketing

Explanation:

Value-based marketing -

The process of selling goods or services , when marketing is done to the customer's ethics and value , in order to orient the customer to buy a specific goods or services .

It shifts the marketing towards customer-centric from product-centric  .

Hence , from the question , Trey is selling products by Value-based marketing .