Propaganda - persuasive media that tries to (subconsciously) get you to feel the same way about something like a political candidate. example: propaganda films seem to be taking over the media every time an election is held.
motif - <span>a distinctive feature or dominant idea in an artistic or literary composition example: the motif of this story seems to be...
political figure - a politician or anyone who who can be considered apart of mainstream politics. example: the president is a very important political figure in the US </span>