Question

Salespeople at Janie's Cookie Company want to draw the attention of their customers through blogs, Twitter, and LinkedIn, rather than using moretraditional activities that require making a sales call. As the marketing manager, you understand this activity to be
A. outbound marketing.B. cold calls.C. preapproaches.D. inbound marketing.E. telemarketing.

Answer 1

Answer:

D. Inbound Marketing

Explanation:

When a company uses blogs and social media, to draw the customers through content. And this is called Inbound Marketing, a passive, subtle and digital way to market.