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Dafna11 [192]
4 years ago
15

Smithy Writing Implements has launched a range of markers with gel inks that show up brightly on dark surfaces. The pens have sp

ecial writing tips and specially designed caps to prevent the ink from drying. The ad campaign for the pens, however, focuses only on their capability to write on dark surfaces as this feature is not offered by any of their competitors. In the given scenario, this feature is an example of _________.​
a. a consumer stimulant
b. product parity
c. a unique selling proposition
d. an advertising specialty
Business
1 answer:
RoseWind [281]4 years ago
4 0

Answer: c. a unique selling proposition

Explanation:

A unique selling proposition is when a product has a unique feature that differentiates it from other products.

Smithy writing's pens writes on dark surfaces. This feature is unique to smithy writing only as other competitors don't have this feature. This is an example of a unique selling proposition.

Product party is when a product is so similar to other products that consumers can use the product in place of other similar products.

Consumer stimulants induce consumers to purchase a product. They include promos, discounts, coupons etc

Specialty advertising is when a company gives promotional products to consumers in order to increase brand awareness.

You might be interested in
Swifty Corporation is planning to sell 200000 hammers for $8 per unit. The contribution margin ratio is 20%. If Swifty will brea
jeyben [28]

Answer:

$320,000

Explanation:

Given that,

Planning to sell hammers = 200,000

Selling price per unit = $8

contribution margin ratio = 20%

At break even, Fixed costs = Contribution margin

Therefore,

Contribution margin ratio:

= (Planning to sell hammers × Selling price per unit) × contribution margin ratio

= (200,000 × $8) × 20%

= $320,000

Thus,

Fixed costs = $320,000

4 0
3 years ago
Business cycles are
igor_vitrenko [27]
C is the answer
Say thanks !
5 0
3 years ago
Seventy new jobs are opening up at an automobile manufacturing plant, and 1000 applicants show up for the 70 positions. To selec
777dan777 [17]

Answer:

  • <em>As explained below, given that the score of the person is among the 0.03125 fraction of the best applicants, </em><u><em>he can count on getting one of the jobs.</em></u>

<em></em>

Explanation:

The hint is to use <em>Chebyshev’s Theorem.</em>

Chebyshev’s Theorem applies to any data set, even if it is not bell-shaped.

Chebyshev’s Theorem states that at least 1−1/k² of the data lie within k standard deviations of the mean.

For this sample you have:

  • mean: 60
  • standard deviation: 6
  • score: 84

The number of standard deviations that 84 is from the mean is:

  • k = (score - mean) / standar deviation
  • k = (84 - 60) / 6 = 24 / 6 = 4

Thus, the score of the person is 4 standard deviations above the mean.

How good is that?

Chebyshev’s Theorem states that at least 1−1/k² of the data lie within k standard deviations of the mean. For k = 4, that is:

  • 1 - 1/4² = 1 - 1/16 = 0.9375

  • That means that half of 1 - 0.9375 are above k = 4: 0.03125

  • Then, 1 - 0.03125 are below k = 4: 0.96875

Since there are 70 positions and 1,000 aplicants, 70/1,000 = 0.07. The compnay should select the best 0.07 of the applicants.

Given that the score of the person is among the 0.03125 upper fraction of the applicants, this person can count of geting one of the jobs.

3 0
3 years ago
The characteristics of ERP systems include all of the following except: Question 16 options: 1) Integrating the planning, manage
aleksandrvk [35]

Answer:

D Typically fitting an organiatins existing business processes  

Explanation:

ERP are business process management soft wares. It allows the organization to use a system of integrated application to automate and mange the back office work related to services, human resources and technology.

It utilizes centralized database for business processes to simplify the workflow and reduce the manual labor. Such software have dashboards where the users can have a look at the real-time data that is collected  from various business processes  to measure profitability and productivity. Odoo, SAP Business One, SAP ERP and Microsoft Dynamics are some ERP soft wares.

7 0
3 years ago
In a process cost system, factory depreciation expense incurred is debited to ________.
inysia [295]

Answer:

The correct answer is letter "C": manufacturing overhead.

Explanation:

Manufacturing overhead are untraceable indirect costs that are involved in the process of production given an accounting period. Examples of manufacturing overhead include <em>power and gas service in the manufacturing facility, administrative wages, </em>and <em>depreciation of the equipment used</em>.

8 0
3 years ago
Read 2 more answers
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