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Dafna11 [192]
3 years ago
15

Smithy Writing Implements has launched a range of markers with gel inks that show up brightly on dark surfaces. The pens have sp

ecial writing tips and specially designed caps to prevent the ink from drying. The ad campaign for the pens, however, focuses only on their capability to write on dark surfaces as this feature is not offered by any of their competitors. In the given scenario, this feature is an example of _________.​
a. a consumer stimulant
b. product parity
c. a unique selling proposition
d. an advertising specialty
Business
1 answer:
RoseWind [281]3 years ago
4 0

Answer: c. a unique selling proposition

Explanation:

A unique selling proposition is when a product has a unique feature that differentiates it from other products.

Smithy writing's pens writes on dark surfaces. This feature is unique to smithy writing only as other competitors don't have this feature. This is an example of a unique selling proposition.

Product party is when a product is so similar to other products that consumers can use the product in place of other similar products.

Consumer stimulants induce consumers to purchase a product. They include promos, discounts, coupons etc

Specialty advertising is when a company gives promotional products to consumers in order to increase brand awareness.

You might be interested in
Which of the following accounts would be closed at the end of the year using the perpetual inventory​ system? A. Accounts Payabl
grigory [225]

Answer: Option (D). Cost of Good Sold

Explanation: Cost of goods sold is the carrying value of goods sold during a particular period of time. Furthermore, Cost of goods sold refers to the cost of acquiring or manufacturing the products that a company sells during a particular period of time and Costs of goods can include material, labor, and allocated overhead.

Cost of Goods Sold accounts would be closed at the end of the year using the perpetual inventory​ system.

5 0
3 years ago
Based on the following information, calculate the variable overhead rate variance. Actual variable overhead cost $15,500 Actual
Nesterboy [21]

Answer:

Rate variance = $250 favorable

Explanation:

<em>The variable overhead rate variance is the difference between the actual variable cost and the standard variable overhead  cost the actual actual hours used.</em>

<em>We would compare the actual cost to the standard cost of the actual hours used . This is done below as follows:</em>

                                                                                               $

4,200 hours should have cost (4200 × 3.75 )               15,750

but did cost                                                                       <u>15,500</u>

Rate variance                                                                 <u>      250</u>  Favorable

Note the actual hours of 4,200 cost $250 less than it should be have cost . Hence the variance is favorable

Rate variance = $250

7 0
4 years ago
Alabama and Mississippi each have 9 units of labor. They can use their units of labor for the production of chickens and cotton.
Alekssandra [29.7K]

Answer and Explanation:

As it is given that

1. For each unit of labor, Alabama will generate 3 units of chicken.

Thus Alabama can produce a maximum of 27 units of chicken with 9 units of labor.

2. With every unit of labor, Alabama will generate 7 units of cotton.

Thus Alabama can produce a maximum of 63 units of cotton with 9 units of labor.

For each unit of labor,  Mississippi will generate 4 units of chicken.

Therefore Mississippi can produce a maximum of 36 units of chicken with 9 units of labor.

For each unit of labor, Mississippi will produce 6 units of cotton.

While Mississippi can produce up to 54 units of cotton with 9 units of labor.

Alabama could be seen producing more cotton than Mississippi using all the labor while using all the labor Mississippi can produce more chicken than Alabama.

Hence,

For producing chicken, Mississippi has the absolute advantage

For producing cotton,  Alabama has the absolute advantage

Now

Albama's opportunity cost for generating a chicken unit is

= (7 ÷ 3)

= 2.33 units of cotton.

Albama's opportunity cost for generating a cotton unit is

= (3 ÷ 7)

= 0.43 units of chicken.

Mississippi's opportunity cost for generating a chicken unit is

= (6 ÷ 4)

= 1.50 units of cotton.

Mississippi's opportunity cost of generating a cotton unit is

=  (4 ÷ 6)

=  0.67 units of chicken

Therefore

Alabama can produce cotton relatively to Mississippi at a  lower cost of opportunity.

In comparison with Alabama, Mississippi can produce chicken at lower opportunity costs.

Hence, we can conclude that

Mississippi has a competitive advantage for chicken production.

Alabama has a competitive advantage in cotton production.

Mississippi is supposed to grow chicken and Alabama is supposed to make cotton.

6 0
3 years ago
A cable TV company redesigned jobs so that one employee interacts directly with customers, connects and disconnects their cable
allsm [11]

Answer:

a. increasing job enrichment by establishing client relationships

Explanation:

The job enrichment is the technique for motivation which is given by the business organization with the view that the employee performs his best by giving him additional responsibilities so that the organization can achieve its targets in an efficient and effective manner.  

The self -reinforcement is that technique for motivation in which the employee motivates himself so that he is able to work in the best manner.  

The job rotation is that technique for motivation in which the employee assigned the two or more tasks in different rotations

Job specialization means that the person who has the interest will take that department. Example - marketing, finance, human resource

The job feedback is given by the employee regarding the salary package, working environment, benefits, etc

Hence, in the given situation the most appropriate option is a.

4 0
3 years ago
Compare transnet with a perfect competitor in terms of price and output and profit
Sholpan [36]
Transnet SOC Ltd is a rail, port, and pipeline company in Johannesburg. 

Price: This company is a price maker, therefore, in terms of price, Transnet perfect compitetor is a price taker.

Output: Transnet has the ability to decide the quantity of their output and they have many competitors on this one.

<span>Profit: Transnet might be able to increase their profit but in a competition it would be hard because customers might switch to the competitor. </span>
5 0
3 years ago
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