Question

Data mining can support the marketing function by: a. Eliminating the need for a firm to have a billing department b. Billing the customer immediately c. Finding out how many hours it takes to make a product d. Using customer's past purchase history to send information about related products and services the customer may be interested in

Answer 1

Answer:

D. Using customer's past purchase history to send information about related products and services the customer may be interested in

Explanation:

Data mining is the process whereby large pre existing databases are examined with the aim of generating new information. It is the extraction of usable data from a larger set of data. Company usually use this process to turn raw data into useful information that can be applied to their daily activities.

In the case of marketing, data mining helps in extracting useful information from a customer's purchase history in order to identify useful information on goods or services the customer may be interested in or attracted to.