Mattel teamed with coca-cola to market soda fountain sweetheart barbie. this is an example of cobranding. Co-branding is a marketing approach in which numerous brand names are used on the same product or service as part of a strategic collaboration.
Co-branding (or "cobranding") refers to various different sorts of branding collaborations that often involve the brands of at least two companies. The use of two or more brands to name a new product is known as co branding. The ingredient brands collaborate to achieve their goals. The entire synchronisation between the brand pair and the new product has to be kept in mind.
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Answer:
True
Explanation:
Value-based marketing is a shift from product centered to customer centered approach. Customer values and ethics are the primary drivers of this strategy.
When value- based pricing is done, the customer's perception of the value of goods and services is taken into consideration.
This is different from basing price on product cost or historical price.
Answer:
See the explanation section
Explanation:
Organizations calculate various costs with the help of the weighted average cost of capital. It is a significant cost measurement system through which organizations can calculate the cost of debt after tax, cost of new equities, cost of existing equities, and cost of preferred shares. WACC can be a benchmark for the organization. A firm needs to know those costs because it can make sure that whether those projects are running smoothly to continue or running worse to reject.
Another significant cost measurement method is the net present value. With the help of NPV, a business can make sure about a project to accept it or reject it.
Answer: socially wasteful
Explanation:
Product differentiation is when a product is being distinguished from similar products in order to make it more appealing and therefore drive consumers choice.
It should be noted that critics of market-oriented economies may argue that product differentiation is socially wasteful.
Good point things don’t make sense like this but I’m answering my first question
