Question

What is the correct definition of Horizontal Integtaion?

Answer 1

The correct definition of Horizontal Integration is the acquisition of a business operating at the same level of the value chain in the same industry. This is in contrast to vertical integration, where firms expand into upstream or downstream activities, which are at different stages of production.

Answer 2

Answer:

Horizontal integration simply means a strategy to increase your market share by taking over a similar company. This take over / merger / buyout can be done in the same geography or probably in other countries to increase your reach