Answer:
Option D
Explanation:
The Utilitarian Strategy analyses an intervention in consideration of its effects or results; that is, the net advantages and expenses to all different participants.
It aims to accomplish the maximum good for the greatest amount while producing the least amount of suffering or preventing the most suffering.
In a business setting, this method may focus on a statistical methods of likely results, a traditional cost / benefit calculation, or evaluation of the potential usefulness of a result for different group participants.
Answer:
B) reach.
Explanation:
Sine the marketing campaign will only last 45 days, it will be very short, and the potential audience is very large. Also during Holiday season a lot of campaigns are launched, so EA's campaign will have competition. So the ad agency must be very concerned with reaching a high percentage of their target audience. They want to produce a high market share and in order to do so, they must reach a lot of people.
In advertising, reach means how many people or households are exposed to your marketing campaign.
Answer:
a. A company's book value reflects the company's history of equity investment and retained earnings; a company's market value reflects investor's view of the company's future earning prospects.
Explanation:
The book value of a company is the residual equity and retained earnings after all liabilities paid. Market value is the view of investor's about the company and is what the company would be worth if it were to be sold.
