The answer is recency. This part of the RFM model. It is a marketing investigation tool used to classify a firm's best customers by calculating definite factors.
The RFM model is founded on three quantitative factors which are:
Recency - How recently a customer has made an acquisition or purchase of productFrequency – How frequent or often a customer makes a purchaseMonetary Value - How much cash a customer spends on purchases
RFM analysis often sustains the marketing saying that "80% of business comes from 20% of the customers."
Answer:
False
Explanation:
A lagged effect in marketing can be defined as the delay that comes from an effort put into marketing a product.
In marketing, efforts put into an advertisement can yield a greater result even after the lag period. This means that a product might need more than one advertisement and the combined effects of the advertisements will be seen overtime if not immediately.
In the above question, Joel still went on to get a Ford fusion after seeing the Toyota advert which means that something from his research must have influenced his decision. Either price, quality, or any other factors must have been responsible for Joel's choice but it is definitely not the lagged effect.
Cheers.
Answer:
fixed income
Explanation:
During the expansion business cycle, economic activities are on the increase. Key economic indicators such as employment, incomes, business earnings, demand, and supply of goods and services show positive and progressive numbers. During expansion, the GDP growth rate is healthy, and the level of investment is high.
The expansion phase brings along inflationary pressure. At the peak or near the end of the expansion cycle, the inflation rate is always above the optimal level and sometimes in double digits. A high rate of inflation weakens the purchases power of the local currency. Employees on a fixed income will be disadvantaged. Their income will afford them fewer goods and services compared to the period before expansion.
Answer: Four years
Explanation:
One of the vital reasons for agreement is that they bind both parties in fulfilling each other's vow to what they have agreed and when any of the party goes contrary to the agreement a law suit is filed against them, the specific time to file a law suit against the other party involving structures is four years.
