Question

Deliberately selling a product below its customary price, not to increase sales, but to attract customers' attention in hopes that they will buy other products as well, is referred to as

Answer 1

Answer:

loss leader pricing strategy

Explanation:

The type of strategy that is being described is known as a loss leader pricing strategy. This is a pricing strategy in which a product is sold at a price below its market cost in order to be able to stimulate other sales of more profitable goods or services. In such a scenario, the "leader" product is any popular item that the company is selling, and this item is the one that receives the price cut in order to attract customers that were already interested in it to the other products.