Baby Bar is a baby boutique that sells luxury baby items. It is located in Los Angeles. The owner has been highly successful ove
r the years and has decided to open another store in San Diego. However, sales at this store have been low. The owner asked a marketing consultant for advice about what went wrong. The consultant says the location is not ideal for the market. The owner located his store in a high-income area, but most of the people in the area are singles or retired couples. Instead, the owner should have used ____________ to identify an area of the city with higher-income neighborhoods characterized by couples who want only the best for their newborn babies.
The best technique that the owner of Baby Bar can use to identify area with higher-income neighbors will be the geodemographic segmentation.
Explanation:
<u>The geodemographic segmentation</u> is a group of statistical classification techniques that allows us to clasify neighborhoods or localities that have similar geodemographic charasteristics like the income.
