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quester [9]
3 years ago
14

Baby Bar is a baby boutique that sells luxury baby items. It is located in Los Angeles. The owner has been highly successful ove

r the years and has decided to open another store in San Diego. However, sales at this store have been low. The owner asked a marketing consultant for advice about what went wrong. The consultant says the location is not ideal for the market. The owner located his store in a high-income area, but most of the people in the area are singles or retired couples. Instead, the owner should have used ____________ to identify an area of the city with higher-income neighborhoods characterized by couples who want only the best for their newborn babies.
Social Studies
1 answer:
Vadim26 [7]3 years ago
8 0

Answer:

The best technique that the owner of Baby Bar can use to identify area with higher-income neighbors will be the geodemographic segmentation.

Explanation:

<u>The geodemographic segmentation</u> is a group of statistical classification techniques that allows us to clasify neighborhoods or localities that have similar geodemographic charasteristics like the income.

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