Answer:
d
Explanation:
The different methods of determining marketing budget includes :
Percentage of Sales method. - it is usually used by small businesses. it is when a percentage of sales is used to determine the overall budget of marketing communications.
Objective and Task method ; this involves a firm determining it objectives and then estimating the cost of reaching these objectives
Market Share method. - uses its market share to determine its budget
Unit Sales method. - the cost of marketing for one item is determined and then multiplied by the desired sales level
Answer:
The journal entries are as follows:
(i) On June 1,
Petty cash A/c Dr. $200
To cash $200
(To record petty cash established)
(ii) On June 30,
Postage A/c Dr. $25
Entertainment A/c Dr. $100
Miscellaneous A/c Dr. $20
To cash short and over A/c $2
To cash ($200 - $57) $143
(To record cash replenishment)
Answer:
<u>Situational Influences </u>
Explanation:
Situational influences refer to those situation or state conditions which influence a buyers behavior. Physical, social and time factors or buyers own moods, affect a buyers buying habits i.e what the buyers buy and the quantity of purchases.
Physical surroundings refer to the physical situation of the buyer i.e the effect of location of the store, the design of the store etc.
Social surroundings refer to the effect of people who surround the buyer while he is considering a purchase.
Temporal effects refer to temporary or time bound situation of the buyer which relates to the time of the day a buyer visits the store.
Antecedent states refer to the pre existing state of mind of the buyer.
Collectively, these comprise situational influences in consumer buying decision process.
Answer: $1,063,000
Explanation:
Net realizable value is the value of an asset that a company will get when the asset is sold minus the cost that came with the asset sales.
The net realizable value of the accounts receivable will be the accounts receivable of $1,100,000 minus the allowance for uncollectible accounts which was given as $37,000.
= $1,100,000 - $37,000
= $1,063,000
Answer:
Disability benefit = $5,040
Explanation:
Given:
Pay off per week = $600
Insurance coverage = 70 percent = 0.70
Waiting period = 4 week
Computation of disability benefits:
Disability benefit = Per Week benefit × Total Number of Covered weeks
= (Insurance coverage × Pay off per week) × (off work - Waiting period)
= (0.70 × $600) × (16 - 4)
= $420 × 12
= $5,040