Question

American Spoon is a small company in Petoskey, Michigan that uses fruit from local farmers to handcraft gourmet fruit preserves and condiments in small batches. Where would you first use this information in the strategic management process?
a. Strategic objectives and analysisb. strategic formulationc. strategic implementation

Answer 1

Answer:

A). Strategic objectives and analysis.

Explanation:

'Strategic management' is demonstrated as the process of efficiently arranging or organizing the resources to attain its objectives and goals. The chief aim is to evaluating the competition of the market to establish its future goals.

As per the question, the given information would firstly employed in setting the 'strategic objectives and analysis' during the process of strategic management. The given information regarding the 'use of fruit to make handcraft preserves and condiments' would help in analyzing the market and setting the future objectives for development of the small company named 'American Spoon'. Thus, option A is the correct answer.