Question

Gina is working as a marketing trainee for a streaming video company. Her boss called a meeting for next week with one thing on the agenda: "Bring with you your ideas about how we can gain a competitive advantage." Gina plans to provide the following response:

Answer 1

Answer:

C) Create a customer-driven environment where we constantly try to create customer value.

Explanation:

A competitive advantage basically refers to offering a better service at the same price as your competition, or offering the same service as your competition but at a lower price. In this case, Gina's idea focuses on offering a differentiated and better service than the competition, and hopefully be able to sell it at the same price.

In order to create a customer driven environment, the company must identify its customers's needs and it must do everything it can to satisfy those needs. This will increase both the perceived quality of the service and consumer satisfaction.