A product that is in a high-growth market but has a low market share would be classified as a question mark on the Boston Consulting Group (BCG) matrix.
Question marks consume huge amounts of money but they do not generate a lot of cash.
Answer: Mortgage
Explanation: Mortgage is a legal debt instrument signed by a borrower to the lender for credit to purchase a property.
Mortgage is a secured loan which the security is the property being bought.
On the event of non payment of the loan, the property is sold and money realised is used in paying the lender the principal amount as well as accrued interest on the loan.
Answer:
The Heavy users of a business are those people who comprise about 20% of the business's consumers and yet buy so much that they bring in about 80% of the business's revenue.
Heavy users also have an impact on light users because they can market the goods to light users whether indirectly or directly when they use so much of a business's goods and services.
It is therefore very important that the business knows of these heavy users so that they can focus marketing strategies on them as well as to offer them incentives that will keep them satisfied and coming back for more because if they don't act and they lose their heavy users, their revenues will see a significant drop.
Answer: D. Capacity is easy to predict
Explanation:
Aggregate planning for services involves organising the business areas of companies engaging in service provision or operation companies that also provide a service.
It is generally held that demand is difficult to predict and most services can be inventoried. It is also held that labor is the most constraining resource.
However, capacity in aggregate planning for services is not easy to predict. This is because services are not standadized and are instead varied and mostly unique. Therefore knowing the capacity to give to a service becomes hard to predict.
