A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.
The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.
His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.
If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.
Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.
Answer:
Dana
Explanation:
According to my research on different bank responsibilities, I can say that based on the information provided within the question the bank is completely liable to Dana. This is because the bank has a responsibility to Dana since she is the one who signed to open the account, which in term is her. They must now let her know why they dishonored the check and provide a solution.
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Answer:
They can be their own boss.
Answer:
b. burnout
Explanation:
-Depression is an illness that makes people feel sad and without interest in performing activities that they used to do.
-Burnout is when a person is really tired because of a lot of stress and the person feels exhausted, overwhelmed, unmotivated and with a negative attitude.
-Insomnia is when a person has a problem to fall sleep and people feel that they are not able to rest.
-Occupational disease is an illness that is caused by the conditions in your job.
According to this, the answer is that such symptoms are most likely an indication that the subordinate is experiencing burnout because it appears when a person has a lot of stress which results in being in a bad mood, unmotivated and the person neglects the job.
Management recreates a vital role in modern culture. It contains the factories of production for social progress, greater productivity, increased jobs and income, better performance, and the satisfaction of society's needs.
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What do you think the managers of the future will be like?</h3>
Management plays an important part in setting the boundaries for what is sufficient ethically and legally. Future managers will be international strategists, right at technology, politicians, and good leader-motivators. . It enables the development of society and the welfare of the public. The future of management depends on flexibility, adaptation, and pragmatism.
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