<span>Benefit of direct and digital marketing for buyers is that it is easy, convenient and private.
Direct digital marketing (DDM) uses email, websites and mobile services to connect content with their users. This is a private, direct and easy way for companies to share their information directly with the consumer that it is intended for. This is similar to plan direct marketing mailing their information, just electronically.
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Um I think it’s number 4.
Answer:
current yield 8.2089552%
YTM = 8.05%
effective annual yield = 4.92%
Explanation:
(A)
current yield = C/P
coupon payment / market price
8.8/107.2 = 0.082089552 = 8.2089552%
(B)

First par being the present value of the coupon payment and second the redeem of the face value at the end of the bond.
market price 107.2
face value 100
time = 19
rate 8.8%
C = annual coupon payment 100 x 8.8% = 8.8
You solve this using a financial calculation and get the semiannual rate
YTM/2 = 0.040268160
then multiply by 2 to get the annual YTM
0.040268160 x 2 =
YTM = 0.08053632 = 8.05%
(C)
Effective Annual Yield

where:
Holding period return:

In this case:
coupon payment + redem - investment = net return
8.8 * 19 + 100 - 107.2 = 160
160/107.2 = 1.492537313
Then


EAY = 0.049242509 = 4.9242509%