Answer:
ROI = net profit / total investment
1. What is the current return on investment (ROI) being realized by your division
- ROI = $625,000 / $4,150,000 = 15.06%
2. What would happen to the near-term ROI of your division after adding the effect of the new investment?
- ROI = ($625,000 + $50,000) / ($4,150,000 + $550,000) = 14.36%
If you carry out the new project the ROI of your division will decrease.
3. As manager of this division, given your incentive compensation plan, would you be motivated to make the new investment?
- Even though the new project's return (9.1%) is considered acceptable by upper management, you will probably reject it since it will decrease your division's total ROI. When managers are assigned bonuses based on certain achievements, reducing your profitability ratio will probably result in no bonus.
Answer:
The correct answer is A) top quality.
Explanation:
There are generally two sales approaches: the first, product-oriented. This takes into account its own characteristics in terms of presentation, quality and utility; and the second, people-oriented, where the real needs of the consumer are studied to determine how he uses the good in order to orient himself towards satisfying a need.
The example clearly shows that the orientation with minimum unit costs was mainly focused on the client, so that the first impression is that of a lower price to motivate their purchase decision. For his part, Orchard clearly shows a product orientation, because he tries to offer quality by sacrificing other variables to supply a need.
I believe that the correct answer is b project manager<span />