Question

Prep for Success is an educational services company that specializes in preparing students for selective private school entrance exams. Prep for Success sends information about its services to consumers who have purchased school supplies such as backpacks and lunchboxes online and live in a community with an average household income of above $85,000 per year. This is an example of a company using ________ to identify and contact potential customers.

Answer 1

Answer:

big data

Explanation:

Big data refers to structured and unstructured large data sets that can be used to analyze patterns and trends relating to human behavior and interactions. Big data will enable organizations like Prep for Success to better tailor their products/ services and marketing strategies in order to meet the needs of their customers and promote business growth.