Answer:
Market segments are the relatively homogenous groups of prospective buyers that result from the market segmentation process.
Explanation:
Market segments are the relatively homogenous groups of prospective buyers that result from the market segmentation process.
A market segment is a category of customers who have similar likes and dislikes in an otherwise homogeneous market. These customers can be individuals, families, businesses, organizations, or a blend of multiple types.
Market segments are known to respond somewhat predictably to a marketing strategy, plan, or promotion.
Answer:
-Deliver the data necessary for tactical decisions and planning
-Monitor and control the allocation and use of company resources and evaluate the performance of the various departments
-Provide a framework for defining and enforcing and ensuring the security and privacy of the data in the database
Explanation:
In <em>data management</em>, the implementation of a database always results in a change in both operations and management.
Regarding middle management, the new database has to provide information for the middle manager's tactic decisions (while the upper-level managers need it for strategic decisions).
Since they are always in charge or monitoring a particular department (HR, marketing, R&D...), they use the database to properly assess the company's resources and see how they can help with his/her subdepartments,
If there is no unity in a shared system, then diversity can become chaos.
Answer:
WIDE
NARROW
Porter’s competitive strategies of cost leadership and differentiation focus on WIDE markets, while the cost-focus and focused-differentiation strategies focus on NARROW markets.
Explanation:
Porter’s competitive strategies of cost leadership and differentiation focus on WIDE markets, while the cost-focus and focused-differentiation strategies focus on NARROW markets.
Differentiation refers to a firm's ability to create a good or service that is distinct from other product. This strategy leads to having or creating brand image, which allows the organization to sell its products or services at a premium
Cost leadership relates to a firm's ability to create economies of scale by producing a large volume of goods or service.
