Explanation:
those poor Esgaroth people. Assuming Erebor is mainly composed of Volcanic igneous rock, I'm guessing that Smaug's fire is cooler than 1200 degC, since he didn't melt the tunnel the Dwarves were hiding in. Most minerals that comprise igneous rock begin to become molten before temperatures reach ~1200 degC.
Answer:
As a Producer identify the most important factor that forecasts the success or failure of a particular good or service in generating revenue