Answer:
Micromarketing
Explanation:
Micromarketing consists of the maneuver of marketing levers aimed at modifying, increasing and influencing the buying behavior of the consumer in the store. The aim is to increase customer acquisition, retention, extention levels by providing a reward (benefit) or by simply direct marketing for information purposes only. In general, it is for very specific segment or target in order to develop or execute the strategies to do in the market.
By acquisition we mean the ability of the retail seller to acquire a new share of customers.
By retention is meant the ability to maintain this share of customers permanently over time.
By extention instead we indicate the increase in the quantities / volumes purchased at the retailer by the same consumers.
Micromarketing is therefore a sort of "micronization" of the marketing levers traditionally used. Consumer loyalty (store loyalty) is one of the main objectives, but there are also others that can be pursued equally, such as increasing the frequency of purchase of certain products, changing the composition of the receipt by stimulating category switching (exchange category) etc. It is also possible to support integrated marketing initiatives with the industry (think of a reward that stimulates the purchase of one product rather than another, of a specific brand rather than another, etc.).
Answer:
The correct option is A:
cost of goods sold 10,750
merchandise inventory 10,750
Explanation:
When goods are bought for resale,the total cost of the goods bought is usually the invoice price paid as well as the cost of bringing in the goods i.e freight,hence the cost of the goods sold here is the invoice price of $10,000 plus the freight of $750,giving total cost of $10,750
When the goods are sold,merchandise inventory would be credited with $10,750 while cost of goods sold is debited with same amount.
The correct option is first one with cost of goods sold debited with $10.750 and merchandise inventory credited for $10,750
Answer:
36.84 years and 31.82 years
Explanation:
In this question ,we applied the rule no 70 which means we get to know the estimated number of years for doubling the real GDP
In the first case, the estimated number of years
= 70 ÷ average annual growth rate
= 70 ÷ 1.9%
= 36.84 years
In the second case, the estimated number of years
= 70 ÷ average annual growth rate
= 70 ÷ 2.2%
= 31.82 years
Answer:
Purchases= $330,000
Explanation:
Giving the following information:
Sales:
August $540,000
September $580,000
Abet's cost of goods sold is 60% of sales dollars.
Abet wants a merchandise inventory balance equal to 25% of the following month's expected cost of goods sold.
<u>To calculate the purchases for August, we need to use the following formula:</u>
Purchases= sales + desired ending inventory - beginning inventory
Purchases= (540,000*0.6) + (580,000*0.6)*0.25 - (540,000*0.6)*0.25
Purchases= 324,000 + 87,000 - 81,000
Purchases= $330,000
Answer:
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