1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Lunna [17]
3 years ago
8

The marketing manager for Mountain Mist soda needs to decide how many TV spots and magazine ads to run during the next quarter.

• Each TV spot costs $7000 and is expected to increase sales by 420,000 cases. • Each magazine ad costs $2500 and is expected to increase sales by 500,000 cases. • A total of $100,000 may be spent on TV and magazine ads combined. However Mountain mist wants to spend no more than $70,000 on TV spots and no more than $50,000 on magazine ads. Mountain Mist earns a profit margin of $1.80 on each case of soda that it sells, not factoring in marketing costs (just operational profit). Formulate this problem as a linear program to MAXIMIZE NET INCOME (operational profit less advertising costs), where Decision Variables are A=Number of TV spots, B=Number of Magazine Ads. Do not use Excel for this, just algebra.
Business
1 answer:
spayn [35]3 years ago
4 0

Answer: The LP model is given as :

max: 1.180( 420000 A + 500000 B )

subject to : (a.) 7000 A + 2500 B ≤ 100000

(b.) 7000 A ≤ 70000

(c.) 2500 B ≤ 50000

Explanation:

Let us assume;

A be the no. of T.V spots

B be the no. of magazine spots

Given:

(a.) Mountain Mist earns a profit margin of $1.80 on each case of soda that it sells.

(b.) Each TV spot costs $7000 and is expected to increase sales by 420,000 cases.

(c.) Each magazine ad costs $2500 and is expected to increase sales by 500,000 cases.

∴ The objective function of this model will be given as :

max: 1.180( 420000 A + 500000 B )

(d.) A total of $100,000 may be spent on TV and magazine ads combined.

(e.) Mountain mist wants to spend no more than $70,000 on TV spots and no more than $50,000 on magazine ads.

∴ The subjective function will be :

(a.) 7000 A + 2500 B ≤ 100000

(b.) 7000 A ≤ 70000

(c.) 2500 B ≤ 50000

∴ The LP model is given as :

max: 1.180( 420000 A + 500000 B )

subject to : (a.) 7000 A + 2500 B ≤ 100000

(b.) 7000 A ≤ 70000

(c.) 2500 B ≤ 50000

You might be interested in
Jan pays $70 each month for her auto insurance policy. this regular payment is called a: co-pay, deductible, premium, claim?
sertanlavr [38]
Pretty sure its co-pay. 
i may be wrong, i don't take business yet.
4 0
3 years ago
For an organization to obtain a competitive advantage through superior innovation, it should?
Marysya12 [62]

For an organization to obtain a competitive advantage via superior innovation, it should For an organization to obtain a competitive advantage via superior innovation, it should  Produce products with technologies that have not been utilized previously.

<h3>What is superior efficiency in competitive advantage?</h3>

Efficiency, quality, innovation, and customer response are the four pillars of competitive advantage. A corporation can charge a greater price and still reduce costs if it is more efficient, produces better quality products, and provides better customer service.

Superior efficiency can only be attained with an organization-wide commitment and the capacity to assure strong coordination between functions. Top management is crucial to this process because of its ability to lead and shape the infrastructure.

An organization's process of reinventing or rethinking its corporate strategy in order to spur business growth, produce value for the firm and its clients, and gain a competitive edge is known as strategic innovation. Organizations need to innovate in this way if they want to keep up with how quickly technology is changing.

A corporation must develop abilities in both basic and applied research, create effective project management procedures, and achieve close integration between its many departments, primarily through the use of cross-functional product development teams, in order to achieve exceptional innovation.

Hence, For an organization to obtain a competitive advantage via superior innovation, it should For an organization to obtain a competitive advantage via superior innovation, it should  Produce products with technologies that have not been utilized previously.

To learn more about superior efficiency refer to:

brainly.com/question/17164509

#SPJ4

3 0
1 year ago
Suppose portable radios can be imported at a world price of $10 per radio. If trade were unencumbered, what would the new market
Harman [31]

Answer:

Domestic demand: Q = 5,000 – 100P; Supply: Q = 150P

At equilibrium, demand equals supply.

5,000 – 100P = 150P

250P = 5,000

P = 5,000/250

Equilibrium price (P) = $20

Substituting P in demand equation:

Q = 5,000 – (100*20)

Equilibrium quantity (Q) = 3,000 portable radio would be imported

6 0
3 years ago
The production, purchase, and sale of goods in a world-wide market is known as the _____.
Akimi4 [234]
The answer you are looking for is

Global economy
8 0
3 years ago
Read 2 more answers
Why do we have to pay for brainly? brainly should be a completely free to help children in need with work they dont understand a
Vitek1552 [10]

Answer:

You have to pay??? I don't‍♀️

6 0
3 years ago
Read 2 more answers
Other questions:
  • As societies become larger humans devised new cultural systems to ____
    15·1 answer
  • Executive interview have essentially the same advantages and disadvantages as _____. mall intercept interviews clt interviews ma
    14·1 answer
  • A prospective buyer is interested in purchasing a vacant lot in a rural subdivision. The buyer wishes to know about sewer assess
    11·1 answer
  • If management identifies even one material weakness in internal control, then management will conclude that the organization’s i
    9·1 answer
  • A bank reconciliation revealed cash per the bank statement of $1,484, cash per company records of $1,681, bank charges of $11, d
    6·1 answer
  • For most business enterprises a market is:
    10·2 answers
  • Belinda has found a business opportunity she believes will be​ successful, but there are already a couple companies in that mark
    13·1 answer
  • Which of the following statements is CORRECT?
    6·1 answer
  • Which of the following statements is true regarding the functions of culture in an organization? A) It hinders the generation of
    15·1 answer
  • Germany is capital abundant country and Japan is labor abundant country. If computers are produced mostly by capital and beer is
    12·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!