Question

Think about a product you purchased within the last month. In four to five sentences, explain where the product was

Answer 1

Explanation:

My last purchase was a Adidas brand tennis.

The brand produces its products generally in Asian countries, such as China, Vietnam and Indonesia, as the multinational uses a concept of outsourcing its value chain, to achieve economic and competitive advantages, as these countries have lower labor costs.

The product was distributed using carrier logistics to the consumer's home, since the purchase was made through the brand's website.

The reason why consumers want to buy from the Adidas brand, is for its strong concept and market positioning, the brand is recognized for its design and quality, for sporty and youthful marketing and for being used worldwide, including by celebrities. Which generates strong value for the brand and desire to buy.