Question

The first step to creating a PPC advertising campaign on SEs is to select keywords associated with the campaign. Select one: True False

Answer 1

Answer:

False

Explanation:

Given that PPC is an acronym or abbreviation for Pay Per Click, and it is a form of an advertising campaign in which search engines are paid to show or display a link such as a short URL to a firm's website together with either organic search results or in another website.

Hence, the idea that the first step to creating a PPC advertising campaign on SEs is to select keywords associated with the campaign is FALSE