Answer:
Option D
Step-by-step explanation:
Lets analyze each of the options one at a time.
<em>a. 43% is 40% more than Sam needs.
</em>
Wrong, because he needs as many consumers as possible.
<em>b. Only 57% of the home owners need to build a swimming pool.
</em>
Wrong, His business is pool cleaning, and has nothing to do with building.
<em>c. 43% of homes with a pool means 15,586 guaranteed customers, creating a solid customer base.
</em>
Possible, but he is not guaranteed a customer just because they <u>could </u>use the service. This is a possible answer if there is no better answer.
<em>d. Since pools are not often removed from a property, 43% of homes with a pool means a strong potential customer base now, with the existing home owners, and later, with new home owners.</em>
Best answer. It is similar to option c, but with a key difference of the words <u>potential customer base</u>. It also logically makes sense.